French multinational insurance firm, AXA, the parent company of Nigerian insurance firm, AXA Mansard, has signed a global partnership with English Premier League (EPL) club, Liverpool.
The deal reignites AXA’s sponsorship strategy, which makes the insurance firm Liverpool’s Official Global Insurance Partner, a statement on AXA Mansard’s official website disclosed.
According to AXA, Nairametrics learnt the partnership will provide excellent global brand visibility for the insurance company, as well as raise AXA’s profile among sports fans around the world.
While reacting to the partnership, AXA Chief Executive Officer (CEO), Thomas Burbel said the deal will enable both the French company and Premier League club to create innovative experiences for clients, partners and fans around the world.
“I am delighted to announce this long-term partnership with Liverpool FC, which comes at a particularly exciting moment for AXA as the Best Global Brand Ranking, announced by Interbrand today, recognised AXA as the number one insurance brand for the 10th year in a row.
“Building on shared values, AXA and Liverpool FC will create innovative experiences for clients, partners and fans around the world, as well as making meaningful contributions to the local communities in which they both operate.
“Working closely with Liverpool FC’s players, manager, coaches and health professionals, AXA will also create unique and relevant content that will help support the shared goal of promoting a healthy lifestyle, delivering on the AXA brand purpose of empowering people to live a better life.” He was quoted by The Nation.
Meanwhile, the Brand and Communications Head for AXA Mansard Insurance, Nkiru Umeh said the partnership is a way of identifying with the passion and energy of football fans both in Nigeria and all over the world, that reflects their passion to consistently provide quality products and services to their customers.
AXA’s inroad to Nigeria
Nairametrics reported the entry of the French insurance company into the Nigerian market. AXA. It was disclosed that AXA bought 100 per cent of Assur Africa holdings, which holds a 77 per cent stakes in Mansard Insurance, in cash.
The acquisition led to the modification of the Nigerian insurance company name. After the deal, Mansard was modified to AXA Mansard.
AXA Mansard Insurance plc offers insurance and asset management services. The Company offers motor, home, life, travel, education, and commercial insurance services, as well as financial advisory, portfolio and risk management, and investment consulting services.