Leading dairy producer, Royal FrieslandCampina (makers of Peak Milk) has disclosed plans to invest €23 million (about N9.5 billion) in the Nigerian economy. The company’s global Chief Executive Officer, Hein Schumacher, made this known recently when he visited Vice President Yemi Osinbajo in Abuja.
According to him, the move is aimed at consolidating the success that has so far been recorded by the Nigerian subsidiary of the global milk producer.
With him during the courtesy visit were other dignitaries, including the MD of FrieslandCampina WAMCO Nigeria, Ben Langat, the company’s Chairman, Jacobs Ajekigbe, the Corporate Affairs Director, Ore Famurewa, and the Ambassador of the Netherlands to Nigeria, Robert Petri.
“We are investing around €23 million in our evaporated milk and ready-to-drink milk factory in order to provide fresh milk for the Nigerian consumer. FrieslandCampina WAMCO has been successful with dairy development in recent years and milk yield is improving.” – Schumacher
Also speaking during the visit, Mr Ben Langat noted that the company is partnering local farmers (about 3,500 of them) to ensure increased production of healthy milk for Nigerians. According to him,
“four model farms with crossbreed cows have been established to improve local milk collection across its five milk collection centres.”
Meanwhile, the Vice President commended the company’s operation in the country, particularly the company’s plans to extend their dairy development programme in different states which he described as very important.
FrieslandCampina WAMCO, a subsidiary of Royal FrieslandCampina of the Netherlands, has a strong presence in the Nigerian dairy market. It has existed in the country for more than 65 years with its Peak Milk brand.
As a recent investigation by Nairametrics shows, the company’s Peak Milk has stood the test of time and continues to dominate as the leading milk brand despite the emergence of others such as Promasidor’s Cowbell, Nestle’s Nido and Unilever’s Loya, etc.
With this proposed move, the FrieslandCampina WAMCO is positioning itself for even greater dominance in Nigeria.
