Miracle Ikechukwu Igbokwe yesterday emerged winner of this year’s Big Brother Naija tagged ‘Double Wahala’.
The Winner of #BBNaija Double Wahala is Miracle! Weldone to Team Miracle for taking your pilot to the end! Check out his time in the BBNaija House here: https://t.co/IN1P8Zioui pic.twitter.com/fN0YV0Wh8W
— Big Brother Naija (@BBNaija) April 22, 2018
He walked away with the grand prize of N25 million cash and a brand new SUV. Prior to this, he had emerged the overall winner of Payporte’s arena games, clinching N1 million.
While Miracle’s fortunes have changed for the better, Multichoice may have had an even bigger payday with an estimated N5.1 billion made from the votes that were cast.
How did we arrive at this?
A total of 170 million votes were cast during the competition, with 30 million cast in the first week. Miracle, the winner got 38.18% of the votes. First runner up Ceecee got 28.4% of the votes, while 2nd runner up Tobi got 22.53% of the votes.
Each vote costs N30. This amounts to N5.1 billion, using the Naira. The estimate could be more or less however, as voters were from all across Africa.
Multichoice could have made more
The total revenue earned by the company could be much more when one factors payments made by major brands for key slots. Online store Payporte was the lead sponsor of the show. Nigerian Breweries also took a sponsorship slot with its Legend Extra Stout. The two companies also bankrolled last year’s edition. Smaller companies also had ads scrolling on screens throughout the duration of the show.
Multichoice Africa is a wholly owned subsidiary of Naspers Media and was founded in 1985. The company has operations in over 50 African countries and the Indian Ocean islands, with over 4 million subscribers.
Multichoice owns the DSTV, Govt, M-Net, and Supersport brands.
I believe majority of the votes were online votes which not cost N30 per vote.
Thats just an estimate. We have no breakdown of the number of votes that were by SMS, which cost N30.
The estimate should be less than N5.1b as those votes are from all platforms including social media which I suppose are free.
Yes. Estimates could be more or less as we dont have the breakdown for the number of votes that came by SMS, which cost N30.
Then change your headline. Stop selling a guess as the truth. Or be a real journalist and find out from Multichoice how many votes were paid.
Besides Your estimate is off, as ideally you should have estimated that only about 30% or 50% of votes were paid rather than using all votes just so you could get a grabbing figure.
Exactly, it’s simply one of those headlines of sensationalism rather than substance. Given, the organisers would probably have raked in more money than they spent,but to equate the amount to the total number of votes received is purely laziness. Even without contacting multichoice, a roughly accurate guesstimate could have been done, knowing the number of votes allowable per person per platform.
This article is not well detailed, is it multichoice that made the money or the telecom service providers?
the program had a high rating, no doubt, but all those #30 went to Airtel, MTN and othesr.