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Branding 101: Tips to help build your Start-Ups

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While starting your business, your brand is one of the most important thing you need to build. This is because as time goes on, your brand becomes your selling point and that is what helps you increase your customer base and retain other existing customers.

Below are few tips to help build your brand to become very competitive in the market.

  • Invest at least 10% of your income in yourself: This includes buying books and other necessary resources to help you understand what you are doing. The more you invest in yourself, the better you are likely to become.
  • 80% of your off time should be dedicated to learning: The business world is not static. It is avery dynamic space so instead of dwelling on your little victories, most of your free time should be spent learning so as to increase your knowledge base.
  • Don’t work for money, work to learn: It would do you a lot of good to not allow money be your motivation. When taking internships or jobs that will be beneficial to what you want to do, make sure you focus on what you will be able to learn. With this, you keep a razor-sharp focus and you will be able to increase your skills which will be of benefit to you when you eventually start up.
  • Learn to create value: What makes any brand indispensible is the ability to create value. Their customers remain loyal because they are getting value for their money. So while building your business, make sure that you create a system that makes your products and services top notch of which people will always be willing to pay for it.
  • Shift your motivation from getting to giving: The more you have a mindset of getting, you will remain oblivious to the needs of others. If you however put your mind into giving, you begin to realize what people want or need which will help you determine how to create an avenue to meet those needs.
  • Set your goals and face your fear: Often times, when you think of the hurdles you have to cross, you get discouraged. It will be better for you to set down your goals, preferably by putting it down on paper and face your fears. The earlier you start, the better it gets.
  • Get really good at marketing: Marketing is the soul of business. Truth is, there is really nothing new. What makes you stand out is how you are able to present your products to people and what sustains their interest enough to buy into your ideas.
  • Shift your environment regularly: Simply put, never be too comfortable. Creating a comfort zone for yourself may be very detrimental to your business. Make sure that you evolve regularly to keep up with trends and the market demands.
  • Define your own success: You need to keep a definition of what your success should be like. This will enable you take stock periodically to know how far you have gone and how far you need to go.
  • Have a standard, it becomes your brand: As an entrepreneur, you have to be known for something. On the long run, your standard evolves and becomes your brand. The more you attach premium on what you do and stick to it, the more people recognize you for it and that is what your brands become.

Nairametrics is Nigeria's top business news and financial analysis website. We focus on providing resources that help small businesses and retail investors make better investing decisions. Nairametrics is updated daily by a team of professionals. Post updated as "Nairametrics" are published by our Editorial Board.

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Business

Guinness warehouse in Lagos on fire

The warehouse was said to be used in storing plastic crates.

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Just-in: Guinness warehouse in Lagos on fire

A warehouse that is reportedly owned by Guinness Nigeria Limited, along the WEMPCO Road, Ogba, has been gutted by fire.

The warehouse was said to be used in storing plastic crates.

READ MORE: Why Guinness is a stock to pick – RenCap 

Director-General, Lagos State Emergency Management Agency, Olufemi Oke-Osanyintolu, explained that emergency responders, including the LASEMA response team and official of the state fire service, were on ground to salvage the situation, adding that the immediate cause of the fire could not be ascertained.

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He said, “On arrival at the scene of the incident at 0430am, it was observed that a warehouse storing plastic crates which appears to belong to the Guinness Nigeria Limited and used to store plastic crates, had been burnt.

“The immediate cause of the fire could not be determined. However, the agency’s responders and LASG Fire Service officials are on ground to carry out a dampening exercise to forestall any spread or secondary incident.”

READ ALSO: UPDATE: CAC headquarters in Abuja on fire

More details later…

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Financial Services

Fitch forecasts that banks’ earnings will be hit hard by CBN’s CRR policy, others

The CRR debits on Nigerian banks have exceeded the N2 trillion mark in 2020 alone.

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Foremost International Rating Firm, Fitch Ratings, has forecast that punitive policies by the Central Bank of Nigeria (CBN), especially the Cash Reserve Ratio (CRR) debits on Nigerian banks, will negatively impact on their earnings.

According to the rating firm, this is coming at a time when most other countries are giving banks extra leeway to fight the economic fallout of the coronavirus.

READ MORE: CBN maintains MPR at 14% for the 11th consecutive time

The Senior Director for Europe, Middle East and Africa at Fitch, Mahin Dissanayake, in an interview, said:

“The Central Bank of Nigeria has been highly interventionist. Where peers like South Africa and Kenya followed the global trend of giving banks more room to lend, Nigeria hasn’t budged. Instead, it stuck with a cash reserve ratio that compels lenders to park 27.5% of their deposits with the central bank.’

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“The CRR is unique and hugely punitive. The regulation is aimed at reducing the amount of money in the financial system to keep inflation in check.’’

READ MORE: Loan: CBN disburses over N300 billion to SMEs, health, agric, manufacturing sectors

Dissanayake pointed out that keeping those huge idle cash with the CBN in a non-interest yielding account puts a lot of pressure on the earnings of the banks, as they would have been put to better use through ventures such as lending. The inability of the banks to meet the requirements of the apex bank results in the debiting of the banks’ accounts with the shortfall.

The CBN also debits the accounts of banks who fail to meet the 65% loan to deposit ratio (LDR) regulation, a policy which is aimed at stimulating credit in the economy.

READ ALSO: Nigerian banks have written off N1.9 trillion impaired loans in past 4 years

The CRR debits on Nigerian banks have exceeded the N2 trillion mark in 2020 alone, some of which are speculated to be aimed at reducing the capacity of the lenders to participate in the foreign exchange market and as a result reducing the pressure on the naira.

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According to an earlier report from Nairametrics, some analysts suggest that the CBN debits the accounts of banks arbitrarily without adhering to the 22.5% CRR, just to manage the liquidity in the system.

Dissanayake disclosed that enforcement of these policies and penalties have caused an effective hit on capital to between 40% and 50%.

He said, “Nigerian banks compared to other markets operate in a volatile environment. The banks have to deal with economic shocks, short credit cycles and persistent problems in the oil sector. They also have to deal with policy actions, policy uncertainty and regulatory risks.”

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He, however, said that the positive side of this is that the strong revenue-generating capacity in a large Nigerian economy allows the banks to absorb the higher cost of risk even when income from interest charges on loans deteriorate.

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The financial results for the first half of the year saw Nigerian banks record trading and foreign exchange revaluation gains which had neutralized the lower yields on government bond holdings, slower loan growth and fewer transactions from customers due to the effect of the coronavirus pandemic.

Dissanayake forecasted an estimated 20% decline in revenue, with a decline as well in profitability. The degree of decline in profitability will depend on the extent of loan impairment charges and the size of trading and translation gains.

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Business

NBC slams N5 million fine on Nigeria Info over Mailafia’s inciting comments

This was contained in a press statement which was issued by NBC on Thursday.

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NBC slams N5 million fine on Nigeria Info over Mailafia's inciting comments

The Nigerian Broadcasting Commission (NBC) has slammed a fine of N5m on a radio station, Nigeria Info, over the recent claim by a former Deputy Governor of the Central Bank of Nigeria, Dr Obadiah Mailafia.

Mailafia, in an interview in one of the radio station’s programmes, claimed that some of the repentant Boko Haram militants confessed that one of the northern governors is the commander of Boko Haram in Nigeria.

This was contained in a press statement which was issued by NBC on Thursday, August 13, 2020, titled, ‘’The National Broadcasting Commission fines Nigeria Info 99.3 for Unprofessional Broadcast’’.

READ ALSO: Power: Nigeria’s deal with Siemens – the birth of a new era?

The NBC expressed its displeasure at the radio station for providing its platform to be used to promote unverifiable and inciting views that can lead to crime and public disorder.

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The NBC’s statement reads, ”The National Broadcasting Commission has noted with grave concern, the unprofessional conduct of Nigeria Info 99.3FM, Lagos, in the handling of the Programme, “Morning Cross Fire”, aired on August 10, 2020, between 8.30 am and 9.00 am. The station provided its platform for the guest, Dr Mailafia Obadiah, to promote unverifiable and inciting views that could encourage or incite to crime and lead to public disorder.”

READ MORE: NBC Code: Why video streaming platforms say ‘No’

”The Commission, again, wishes to reiterate that Broadcasters hold Licenses in trust for the people. Therefore, no Broadcast Station should be used, to promote personal or sectional interests at the expense of the people.

NBC noted that Dr Obadiah’s comments on the Southern Kaduna crisis, were devoid of facts and the broadcast of such by Nigeria Info 99.3 violates some sections of the Nigeria Broadcasting Code which include;

  • No broadcast shall encourage or incite to crime, lead to public disorder or hate, be repugnant to public feelings or contain an offensive reference to any person or organisation, alive or dead or generally be disrespectful to human dignity;
  • Broadcasting shall promote human dignity, therefore, hate speech is prohibited;
  • The broadcaster shall ensure that any information given in a programme, in whatever form, is accurate;
  • The Broadcaster shall ensure that all sides to any issue of public interest are equitably presented for fairness and balance;
  • The broadcaster shall ensure that language or scene likely to encourage or incite to crime, or lead to disorder, is not broadcast;
  • No programme contains anything which amounts to subversion of constituted authority or compromises the unity or corporate existence of Nigeria as a sovereign state;
  • The Broadcaster shall not transmit divisive materials that may threaten or compromise the indivisibility and indissolubility of Nigeria as a sovereign state.

The NBC further states, ”Consequent on these provisions and in line with the amendment of the 6th edition of the Nigeria Broadcasting Code, Nigeria Info 99.3FM Lagos, has been fined the sum of N5,000,000.00 (Five Million Naira), only. This is expected to serve as a deterrent to all other broadcast stations in Nigeria who are quick to provide a platform for subversive rhetorics and the expositions of spurious and unverifiable claims, to desist from such.”

The NBC also stated that it will not hesitate to suspend the license of broadcast stations that continue to breach to breach the broadcast code.

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