Nairametrics| E-commerce Company, Yudala has continued the growth of its offline market presence with the acquisition of Yes Mobile, a cosmopolitan high-value retail outfit with several stores in Lagos.
The deal, which will see Yes Mobile outlets wear the Yudala insignia, will increase significantly the offline presence of Yudala. This aligns with Yudala’s innovative concept of providing both offline and online commerce services, with customers having the option to buy online and await delivery, buy online and pickup at the nearest store or shop offline.
“At Yudala, our roadmap is very clear. Apart from being the first company to combine online and offline in the e-commerce world, thereby offering Nigerians an upgraded and futuristic experience of e-commerce; our status as the largest online and offline retail chain is also well-known. It is in line with this status of ours that we have embarked on the expansion of our offline store presence through the strategic acquisition of Yes” Head of Offline Retail, Oyeronke Atoyebi, told The Nation.
With the acquisition, Yes Mobile outlets will no longer be hubs singly for ICT products and accessories, but rather stores where customers can shop and pick up their goods. Describing their satisfaction with the deal, Onoidem Idiong, a senior Management staff of Yes Mobile described the take-over as detailed and strategic.