Nairametrics| Sterling Bank Plc is leading a drive by Nigerian lenders to persuade the country’s citizens residing overseas to send money (remittances) home. According to Bloomberg, the head of Sterling Bank’s year-old diaspora-services programme, Mr. Tunji Adeyemi, traveled from Lagos to Scotland late last year, seeking to persuade Nigerians living there to deposit their pounds in his bank’s vaults.
The news agency reported that Adeyemi, who was in a Glasgow arts centre, attending to crowds of people, disclosed that the Scottish city was just one stop in Sterling Bank Plc’s drive to get Nigerians abroad to open 5,000 new accounts back home this year.
The visit, which also took Adeyemi to Manchester and Belfast, winning more than 500 new accounts, is intended to boost foreign-currency revenue amid a shortage that has crippled everyone from manufacturers to airlines. He is also expected to embark on another multi-city trip, probably to Chicago and Atlanta, by April.