• Login
  • Register
Nairametrics
  • Home
  • Exclusives
    • Financial Analysis
    • Corporate Stories
    • Interviews
    • Investigations
    • Metrics
    • Economy
    • Nairalytics
  • Markets
    • Currencies
    • Cryptos
    • Commodities
    • Equities
      • Company Results
      • Dividends
      • Stock Market
    • Fixed Income
    • Market Views
    • Securities
  • Sectors
    • Agriculture
    • Aviation
    • Company News
    • Consumer Goods
    • Corporate Updates
    • Corporate deals
    • Corporate Press Releases
    • Energy
    • Entertainment
    • Financial Services
    • Health
    • Hospitality & Travel
    • Manufacturing
    • Real Estate and Construction
    • Renewables & Sustainability
    • Tech News
  • Business News
    • Budget
    • Public Debt
    • Funds Management
    • Tax
  • Financial Literacy
    • Career tips
    • Personal Finance
  • Lifestyle
    • Billionaire Watch
    • Profiles
  • Opinions
    • Blurb
    • Op-Eds
    • Research Analysis
  • Recapitalization
    • Access Holdings Offer
    • Fidelity Bank Offer
    • GTCO Offer
    • Zenith Bank Offer
  • Home
  • Exclusives
    • Financial Analysis
    • Corporate Stories
    • Interviews
    • Investigations
    • Metrics
    • Economy
    • Nairalytics
  • Markets
    • Currencies
    • Cryptos
    • Commodities
    • Equities
      • Company Results
      • Dividends
      • Stock Market
    • Fixed Income
    • Market Views
    • Securities
  • Sectors
    • Agriculture
    • Aviation
    • Company News
    • Consumer Goods
    • Corporate Updates
    • Corporate deals
    • Corporate Press Releases
    • Energy
    • Entertainment
    • Financial Services
    • Health
    • Hospitality & Travel
    • Manufacturing
    • Real Estate and Construction
    • Renewables & Sustainability
    • Tech News
  • Business News
    • Budget
    • Public Debt
    • Funds Management
    • Tax
  • Financial Literacy
    • Career tips
    • Personal Finance
  • Lifestyle
    • Billionaire Watch
    • Profiles
  • Opinions
    • Blurb
    • Op-Eds
    • Research Analysis
  • Recapitalization
    • Access Holdings Offer
    • Fidelity Bank Offer
    • GTCO Offer
    • Zenith Bank Offer
Nairametrics
No Result
View All Result
Home Business News

Why Nigerian Outdoor Advertising Is In A Recession

Nairametrics by Nairametrics
May 9, 2016
in Business News, Spotlight
Share on FacebookShare on TwitterShare on Linkedin

An interesting article in the Guardian on Friday, reveals that local outdoor advisers in Nigeria are in troubled economic waters. The article focusses on Lagos State Outdoor advertising industry which without a doubt is the largest in Nigeria, Africa’s biggest economy.

The article outlines some of the major challenges the industry is facing not just in Lagos but in other parts of the country. We picked the following highlights from the article;

  • The advertisers reveal Lagos State Governor Ambode and the APC is Owing them about N1 billion from adverts placed on outdoor billboards during the election season
  • This was after former Managing Director the Lagos State Signage and Advertising Agency (LASAA) promised them that whatever cost was incurred by each “campaigner would be used to offset previous debts owed it.”
  • When the new Managing Director at LASAA came in, he renegaded on the previous deal leaving advertising companies wallowing in debts.
  • Despite the debt, the Lagos State Signage Agency is still demanding that advertisers pay outstanding levies owed the agency.
  • Advertising practisioners complain that they can’t pay their levies to the signage agency because advertisers have cut their budget due to the economic situation in the country
  • Business is now so bad that “LED billboards have just one or at most three adverts running, a break away from the past, when minimum of five adverts were run. Also, many of the static boards are empty, while some of the LED billboards are now operating as static billboards.”

Several other Mainstream media have reported this story at various times this year suggesting this might be an orchestrated campaign by the advertising companies to pile pressure on Lagos state to compel the party to pay the debts. Nevertheless, it appears the outdoor advertising business is undergoing what you can attribute as a severe recession. Nairametrics cannot immediately confirm if advertisers have cut down on fees or if there are exploring other business models that can help sustain revenues. For example, digital outdoor advertising could copy the model Google uses for adsense. With adsense small companies can buy advertising space and time based on their budget relying on bids rather than a fixed price. This ensures advertisers pay for what they need and at competitive prices and also ensures advertising companies get their billboards filled at all times.

RelatedStories

Akinwunmi Ambode,Babatunde Fashola,Babajide Sanwo-Olu, President Tinubu

Ambode joins Sanwo-Olu, Fashola, others at a reception for Tinubu after 4 years absence

June 29, 2023
Misery Index

Covid-19: Nigerian record worst consumption expenditure in over 12 quarters

December 1, 2020

 

 

Tags: Akinwunmi AmbodeNigerian recession
Nairametrics

Nairametrics

Nairametrics is Nigeria's top business news and financial analysis website. We focus on providing resources that help small businesses and retail investors make better investing decisions. Nairametrics is updated daily by a team of professionals. Post updated as "Nairametrics" are published by our Editorial Board.

Related Posts

Akinwunmi Ambode,Babatunde Fashola,Babajide Sanwo-Olu, President Tinubu
Business

Ambode joins Sanwo-Olu, Fashola, others at a reception for Tinubu after 4 years absence

June 29, 2023
Misery Index
Macros

Covid-19: Nigerian record worst consumption expenditure in over 12 quarters

December 1, 2020
Biden should widen the AGOA for integration with the AfCFTA - Atiku, Intels denies NPA statement, Nigerian Ports Authority and Intels, Atiku Abubakar, Atiku claims he has big plans for private sector investment in infrastructure, Coronavirus: Atiku calls for petrol pump price reduction, stamp duty suspension
Politics

Recession: Nigeria must stop borrowing for anything other than essential needs – Atiku

November 22, 2020
No more N100 a plate meal in Nigeria
Exclusives

No more N100 a plate meal in Nigeria

November 21, 2020
Avoiding or mitigating recession in post COVID Nigeria – Olisa Agbakoba
Op-Eds

Avoiding or mitigating recession in post COVID Nigeria – Olisa Agbakoba

July 10, 2020
Nigerian cinemas earn N3 billion in six months, Nigerians paid N1.2bn to see movies in 2 months, Filmhouse, Silverbird, others generate over N79.8 million on Valentine’s weekend , Coronavirus forcing cinemas to shut down, as Nigerian cinemas record revenue loss
Spotlight

The “new normal” for Nigerian Cinema

June 11, 2020
Next Post
Nigerian stocks March

Market Review: Why Stocks Gained Big Last Week

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Emple
nlng
first bank
Zenth Bank








DUNS

Recent News

  • Nigeria Immigration Service receives tech tools from Dutch Government to boost migration control 
  • Most expensive African countries to rent a home in 2025 
  • Jigawa Govt approves N19.6 billion for construction of 560 housing units 

Follow us on social media:

Recent News

Nigeria Immigration Service receives tech tools from Dutch Government to boost migration control 

Nigeria Immigration Service receives tech tools from Dutch Government to boost migration control 

June 24, 2025
Lagos emerges the world’s fastest-growing tech city in 2025 

Most expensive African countries to rent a home in 2025 

June 24, 2025
  • iOS App
  • Android App
  • Contact Us
  • Home
  • Markets
  • Sectors
  • Economy
  • Business News
  • Financial Literacy
  • Disclaimer
  • Ads Disclaimer
  • Copyright Infringement

© 2025 Nairametrics

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Social Media Auto Publish Powered By : XYZScripts.com
No Result
View All Result
  • Home
  • Exclusives
    • Financial Analysis
    • Corporate Stories
    • Interviews
    • Investigations
    • Metrics
    • Economy
    • Nairalytics
  • Markets
    • Currencies
    • Cryptos
    • Commodities
    • Equities
      • Company Results
      • Dividends
      • Stock Market
    • Fixed Income
    • Market Views
    • Securities
  • Sectors
    • Agriculture
    • Aviation
    • Company News
    • Consumer Goods
    • Corporate Updates
    • Corporate deals
    • Corporate Press Releases
    • Energy
    • Entertainment
    • Financial Services
    • Health
    • Hospitality & Travel
    • Manufacturing
    • Real Estate and Construction
    • Renewables & Sustainability
    • Tech News
  • Business News
    • Budget
    • Public Debt
    • Funds Management
    • Tax
  • Financial Literacy
    • Career tips
    • Personal Finance
  • Lifestyle
    • Billionaire Watch
    • Profiles
  • Opinions
    • Blurb
    • Op-Eds
    • Research Analysis
  • Recapitalization
    • Access Holdings Offer
    • Fidelity Bank Offer
    • GTCO Offer
    • Zenith Bank Offer
  • Login
  • Sign Up

© 2025 Nairametrics