Guinness Nigeria Plc has acquired the distribution rights to United Spirits Limited’s brand in Nigeria. The deal means Guinness Nigeria have the rights to distribute McDowell’s’, a mainstream spirits brand of United Spirits Limited (USL) in Nigeria.
United Spirits Limited (USL) is a subsidiary of Diageo plc which is a global leader in beverage alcohol with an outstanding collection of about 22 brands across spirits, beer and wine categories.
In 2013-14, Diageo plc acquired a 54.8% shareholding in United Spirits making India one of its largest markets.
This transaction will become effective on 1 st February 2016.