- Device manufacturer Lenovo has grown its market share in Nigeria by 30 percent, growing by 95.7 percent yearly.
- According to Figures recently released by the International Data Corporation, IDC, show that Lenovo Africa continues to see positive growth across consumer and commercial sectors in its PC, Smartphone and server categories and has enjoyed a record second quarter.
- The report further states that despite the 23 percent reduction in the English – Speaking PC market, Lenovo has grown 42.8 percent and now controls a market share of 21.3 percent – growing four points quarter on quarter.
- In South Africa, the company grew 20.7 percent while the market was down 12.6 percent, and now occupies the number one spot with 26.7 percent across consumer, commercial and enterprise.
According to the General Manager of Lenovo Africa, Graham Braum, says: “Lenovo Africa has shown good growth across the consumer and commercial segments. We have expanded our English-speaking territory into four sub-territories – South Africa, SADC, East Africa, West Africa, with focused teams in each. Lenovo’s ‘Protect and Attack’ strategy has given us great traction in both spaces.
We are investing heavily in the breadth and depth of the channel when it comes to the server market, which we hope will translate into more sales.
- It has not been a smooth sail all through, Lenovo Africa has been faced with the challenge of moving from being product centric to customer centric. The company’s goal is to keep the end user at heart, whether looking at the consumer or commercial sector, and to build end-to-end solutions incorporating software, hardware and the cloud.