- The Managing Director and Chief Executive Officer of Fidelity Bank Plc, Nnamdi Okonkwo has explained that the rebranding project of the Fidelity Bank Plc is borne out of the need to reflect the changing times, acquired strength, strategies and renewed drive to serve in a competitive environment.
- He made this statement at the official unveiling of the financial institution’s new face, said the decision reflects a milestone in the 27-year history of the lender.
- According to Okonkwo, the new brand identity is a reminder of the bank’s rich background, inspiration for future, vibrancy and the energy to conquer new frontiers.
- He noted that in the life of every business, there are various moments that call for change, which now form the motivation behind the bank’s rebranding project.
“Our business environment is changing and we realise that to remain true to the customers we serve, it is imperative that we stay in tune with the times.
“We are not just giving our brand a new look, but more importantly, we are actively changing the way we do business- becoming more focused on our customers’ needs and exceeding their expectations. Rebranding, therefore, makes this contract visible to our stakeholders.
“Changing trends mean that overtime, brands age and require renewal. Major global brands also constantly evolve to remain relevant with the times and so it became obvious that we needed to reposition our brand as a modern and forward thinking bank,” Okonkwo said.