I like to think of this plan like a roadtrip. Start out by pointing yourself in the right direction, then choose the way you’re going to get there, check in regularly to make sure you’re on track, and have some fun along the way.
Step 1: Choose your social networks
Step 2: Fill out your profiles completely
Step 3: Find your voice and tone
Step 4: Pick your posting strategy
Step 5: Analyze and test
Step 6: Automate and engage
Follow the link below for the dull article
https://thenextweb.com/socialmedia/2014/07/26/create-social-media-marketing-plan-scratch/