The Electronic Media Content Owners Association of Nigeria has condemned the dominance of advertising revenue by pay-television platforms in the country, saying the situation is negatively affecting indigenous television stations and independent producers.
The President, EMCOAN, Mrs. Deborah Odutayo, said the pay-television outfits were smiling to the bank with huge advertising revenue, while the content owners were living in penury.
She said indigenous programmes would thrive if funded with 70 per cent of advertising revenue, “while the balance can go to the pay-TV stations, which are mostly foreign-owned.”
The executive members of the association, who were at the headquarters of Punch Nigeria Limited on Tuesday for a courtesy visit, challenged the regulators of the broadcasting industry to develop rules and practices that would be in the best interest of Nigerians and further enhance programming content.
Odutayo said the pay-TV platforms were benefiting from surplus advertising time that was fought for by the association
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