Dangote Noodles and Pasta Limited, a subsidiary of Dangote Flour Mills, recently introduced the new and improve noodles and pasta brands in new exciting packs.
Speaking at the unveiling ceremony, the Managing Director, Dangote Noodles and Pasta, Mr Vasu Moodley, said Nigerian consumer deserves the best possible quality at the best value and Dangote Noodles and Pasta is ready to provide that satisfaction
According to him, the company is committed to providing quality produce and build reputable brand that drive consumer preference, noting that in never ending bid to achieve absolute consumers satisfaction, the company has improved the formulation of noodles and pasta.
“We are using this preposition to draw customers, it not only about the packing and product but we also want to state our seriousness in this business and our seriousness about making impart in all categories. We put a lot of thinking and hard work behind our brands” he explained.
Also speaking, Marketing Executive of the company, Tokunbo Dosunmu, explained that the product is not new in the market.
“All Dangote Noodles and Pasta are all in market but we have done a lot of work and want to present it to our Nigeria consumers the best quality product you can get the best value. So we did some work on formulation improvement. Our pasta cook now perfectly is ahead of all competition in the market, it also score very high with Nigeria consumer,” he said.
According to her, Dangote spaghetti now offering non-sticky strands, giving great cooking experiences that out perform any brand in its category. Also, Dangote pasta comes in three great variant, Spaghetti Standard, Spaghetti Slim and Macaroni Elbow.
She added that apart from the unveiling of the new products, the company also used the medium to reward its customers who have walked the long journey with the firm from last year.
“We will be rewarding our top performing customer, everybody gets a reward depending on how much investment, time and volume sales and we have representatives from all zones of Nigeria,” she said.
Source: Thisday