For fans of the Super Bowl, the half time show was its usual anti climax with the star act taking center stage to shine to over 100million people around the world including Nigerians. Strangely, performers at the Super Bowl do not get paid a dime no matter who. Even Michael Jackson never earned a penny as well. But all is not lost, in fact they actually gain a lot more by appearing. According to Fool.Com article,
Not only did he manage to pull in 115.3 million viewers to make his the most watched Super Bowl halftime show ever, the performance also elevated his album sales 164%. His latest, Unorthodox Jukebox, claimed the top spot on the iTunes Top Albums chart with his debut album bumping up to the No. 3 spot and remix versions of those two albums sitting pretty at positions 8 and 17.
Individual tracks are doing great, too, with his hit “Locked Out of Heaven” claiming the sixth spot on the iTunes Top Songs chart and “Just the Way Your Are” at No. 7. According to Mashable, the singer’s ticket sales for his “Moonshine Jungle World Tour” skyrocketed as well.
Bruno Mars is definitely one of the most contemporary choices the NFL has made, but it definitely seems to have been a smart move. Viewership was up — despite the fact the game was hardly a nail-biter — and record sales went through the roof. Mars’ label, Atlantic Records, and rivals in the industry are likely already plotting to get their acts on stage for next year’s big game.