Below are other means to boost sales from old customer base, according to experts:
Offer some products in bundles
You can offer some of your products or services in bundles for a special price to try to get an old client to try some of your other offerings. Look for ways to boost sales and draw your clients the more to your services. Convince your sales employees to go back to existing clients and try to sell those clients related products or services. A common example is a warranty, experts say. Think of how many times you’ve purchased electronics and a sales person has tried to sell you an extended service plan. Clients sometimes take the bait, expert say.
Provide useful information
According to professionals, if a client is eyeing a product but about to put it back on the shelf, make sure you let them know that the product is going on sale the following week. If you monitor your website’s online shopping cart, you may email an existing client, who didn’t complete a sale and offer them a discount to complete the purchase. Do not allow your clients to rescind their decision on any product which you know has been useful to them, except if they have genuine reasons to do so. Always look for ways to improve on what you offer and make them see reasons to continue dealing with you. Brainstorm with your team what you know about each business. You will be surprised at the cumulative knowledge in your business.
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