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COLA WAR IN NIGERIA
Several companies have been using shrinkflation to rip off customers for years. In 2015, @Pepsi_Naija and @CocaCola employed it until @getbigi and @BigCola9ja disrupted the market—a move that reversed both household brands into default setting. However, Pepsi and Coca-cola aren't the only FMCG involved in shrinkflation, as this deceptive but legal activity dates back to over a decade in the Nigerian market.