According to a report released by Guinness Nigeria today, “the outstanding performance of Orijin” in its value segment was responsible for an increase in revenue from N52.8 billion by the end of the first half of the 2014 financial year to N55.3 billion in the same period in 2015 representing a 5% growth.
Since its launch last year, Orijin has taken the market by storm, and is responsible for up to a quarter of the revenues of Guinness Nigeria.
According to the company, the drink is an alcoholic blend with the flavours of African herbs and fruits, and since its launch, consumers have come to trust it, making it the preferred herbal drink in the Nigerian market.
At first it seemed out of place for a brewery giant like Guinness to venture into a totally different terrain, and compete directly with the more commonly known Alomo Bitters, but with increased marketing and consumer confidence, Orijin has become a common sight in bars, and is even competing with top beer brands in Lagos, Port Harcourt and other Nigerian cities.
Orijin Bitters was introduced in Port Harcourt and Ibadan in August 2013, and reached Lagos in April 2014.
Nairametrics asked a few people what they think of the drink.
Usman, a student said, “Funny enough, I just tried the drink few days ago when I travelled to Benin for a ceremony and I think am about making it my preferred drink. Over there in Benin, it was widely consumed by both sexes. The alcohol content is mild and the drink itself is herbal which goes a long way to tell you how good it is for consumption.”
Ada, a business woman, said she sells the drink in her bar and the demand is even becoming higher that other alcoholic beer. “I run a small bar and can tell you that Orijin sells faster. On a weekly average, I am able to sell more than 13 cartoons of Orijin. Its really a nice drink and it’s also my favourite.”
