Chivita 100% has announced the creation of packs of its products to promote breakfast among consumers. The new Limited edition pack featuring football stars like Zlatan Ibrahimovic, Paul Pogba, David De Gea and Anthony Martial as part of its “Breakfast with the Stars” campaign to provide football lovers an opportunity to enjoy and share healthy and complete breakfast moments with the stars.
Why the new edition
The new Chivita 100% Limited edition pack seek to motivate, and drive aspirational connection between consumers and their favourite football stars, as well as promote an active lifestyle through a complete breakfast and celebration of 100% achievement.
The objective of the Chivita 100% Limited Edition packs is to leverage the passion for football in Nigeria to generate excitement among consumers by giving them an opportunity to have breakfast with great football stars. Consumers now have one special reason to stay motivated and achieve 100 per cent success like these football stars when they start their day with Chivita 100%.
According to Chi Limited’s Head of Marketing, Probal Bhattacharya, millions of Nigerians are passionate about football and the new Chivita 100% Limited Packs are a great way to bring football icons to the table courtesy of Chivita 100%.
“Football fans dream football and admire these football stars who inspire, excite, entertain and motivate because as achievers they believe in 100 per cent commitment to excellence. Consumers are thrilled by these successes, thereby developing more attraction to football and growing an enduring connection.” He said.
New Chivita 100% from the stable of Chi Limited. The company is one of the most admired players in the Food & Beverages industry in Nigeria. It offers products that are themselves benchmarks in their respective categories of Juice, Dairy and Snacks. Today, CHI Limited is the undisputed market leader in fruit juices, fruit drinks and yoghurts in Nigeria.
CHI Limited has successfully dominated the market over the years through the introduction of exciting value added extensions and variants of its numerous brands. The company has something to offer almost everyone including children, young adults, men and women.
CHI’s products help to cater to the diverse needs and palates of every segment of this dynamic population, thus making CHI brands the most admired across all major demographic segments. Renowned for their natural ingredients, CHI products provide great and refreshing taste, while being the first choice of the health-conscious consumer.
