Symrise AG, Germany based nutrition supplier, has partnered Freddy Hirsch Nigeria, a West African manufacturer of ingredients, to boost food innovation across West Africa.
This was disclosed by Symrise AG via a statement issued and seen by Nairametrics.
According to the statement, which was issued on Monday, the companies will focus on the development, launch, and commercialization of transformational food products: general seasoning, bouillon meat, snacks, and instant noodles.
What they are saying
According to the statement, “This innovative partnership will harness the flavor technology platform to deliver authentic regional and hyperlocal African flavors and ingredients.
“Symrise AG, a global multibillion-dollar fragrances, care, flavor, and nutrition supplier with >10% market share and presence in 100+ countries, and Freddy Hirsch Nigeria, a leading West African manufacturer of ingredients and flavors, both with world-class Research, Development, and Application laboratories and manufacturing facilities.”
Sofiane Berrahmoune, Sub Regional Director, Flavor Africa Middle East, Symrise AG, stated, “Africa’s projected population of 3billion people by 2050 presents a large market for food and nutrition globally. Symrise AG is leading in meeting the needs of its customers and with this strategic partnership with West Africa’s leading flavorhouse – Freddy Hirsch Nigeria.
“We can deliver even greater speed to market in Africa. This strategic partnership with Freddy Hirsch Nigeria will give us deeper access to valuable insights about Africa’s food industry.”
Why it matters
Increasing urbanization, rising incomes, a growing regional population, and evolving lifestyle changes are driving the African food flavor and enhancer ingredient market and increasing the consumption of processed foods and beverages.
The Africa food flavor and enhancer market is a small but growing market forecasted to witness a CAGR of 5.12% during the forecast period (2020 – 2025). The global flavor and fragrance market is forecasted to reach $36 billion in 2022 with Africa expected to play one of the biggest growth opportunities.
The Managing Director, Freddy Hirsch Nigeria, Kojo Brifo said, “To achieve our vision of creating authentic African flavors and tastes, we have invested in a Research, Development, and Application laboratory and a manufacturing facility with world-class quality management systems, in West Africa, Nigeria.
“Our partnership with Symrise AG provides an acceleration of flavor development across West Africa and will increase the creativity of customized flavors, help our customers attain speed to market, and enhance their operational agility.”
Berrahmoune added that the two firms are committed to co-create, combining the best of their strengths and leveraging their strong global footprint with winning local flexibility, market, and consumer understanding.
