BusinessDay|| Facebook Inc. is exploring the possibility of setting up a regional office in Nigeria as a delegation from its European headquarters in Dublin visits Nigeria.
This is the biggest delegation that we have come out with and I wanted to come and see what is going on in one of the most exciting countries in Africa,” Nicola Mendelsohn, FaceBook VP for Europe, Middle East and Africa (EMEA), who is leading the delegation, said in a Jan. 27 interview with BusinessDay, in Lagos.
It has been an action packed couple of days meeting with clients, and consumers, understanding how they use technology and getting a feel for the market place. This is a market with such fantastic potential and growth. We can also see it with our own numbers.
Something unique about this market is the uptake of mobile and how mobile is driving everything,” said Mendelsohn. Konga.com…did some advertising with us in the latter part of 2013 and their revenues increased by 300 percent as a result.
We see this from small and large Nigerian businesses who want to send their message accross to people in London, New York or Mumbai, about what is going on in Nigeria.
Facebook reported last October, that its third quarter 2013 revenues surged 60 percent. Advertising made up 89 percent of total revenues or $1.80 billion, with payments and fees making up the rest. The Menlo Park California based company operates a social networking website that allows people to communicate with their family, friends and coworkers. Facebook had a market value of $136 billion, as at January 27, 2014.
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