Shoppoint, the everyday spending rewards app founded in 2023, today announced the Billion Receipts Initiative, a nationwide public-good mission to digitize one billion offline consumer receipts and build the country’s first data refinery for the retail economy.
The program formally kicks off in June 2026 as an open-ended national mission, with continuous shopper participation and brand-sponsored missions running throughout the journey.
A ₦10 million prize is reserved for the shopper who snaps the one billionth receipt, alongside millions of other winning opportunities for participating shoppers.
For Nigeria’s data and business intelligence community, the initiative addresses a long-standing structural problem in market visibility. The country’s everyday consumer economy moves largely offline, and the transaction data it generates sits in silos: held inside individual retailers, fragmented across informal channels, or thrown away with the receipts no system captures today. The brands selling into this market, the researchers studying it, and the institutions trying to understand it work, by most credible accounts, from sources that capture only fragments of the underlying activity. Shoppoint has already verified over 10 million receipts through its app since 2023, demonstrating the verification infrastructure the company is now scaling through the Billion Receipts Initiative.
Mapping the invisible offline economy
“Nigeria’s everyday economy lives offline. It moves through cash, neighborhood stores, open-market stalls, and millions of moments that never make it into any data system. That entire layer is trapped in silos, invisible to the consumer brands selling into it and to anyone trying to understand it. The Billion Receipts Initiative is how we map it, together. We are building the data refinery for Nigeria’s offline retail economy, and the shoppers who power it are the ones we are paying. Every shopper who scans a receipt is helping build the country’s first real-time, verified view of how Nigerians actually buy. Consumer brands get the visibility to engage and reward their real customers in the moment. The shoppers themselves finally get paid for the value they have always been creating.”
— Kessiena Majemite, Founder and CEO of Shoppoint
How the mission rewards participation
The initiative runs across eight levels, with winning receipts drawn at every milestone as the national counter climbs to one billion where one lucky shopper wins 10,000,000 Naira with other cashback incentives to be won across all milestones.
In addition, a layer of brand-sponsored missions runs alongside the base program, with participating FMCG and retail brands funding additional missions tied to their products, categories, and stores. Eligible receipts span the everyday economy, including supermarkets, pharmacies, restaurants, filling stations, fashion retail, and more. The program accepts printed retailer and brand receipts, point-of-sale (POS) receipts, and in-app purchase receipts on Shoppoint, all verified in real time. Points earned across missions convert to cashback delivered to participating shoppers in-app. Full program rules, the live receipt counter, and terms and conditions apply at billionreceipt.org.
A category Fetch Rewards built in the U.S., adapted for emerging markets
The model Shoppoint is scaling has a proven analog. Fetch Rewards built a multi-billion-dollar U.S. business on a simple insight: the receipts shoppers would otherwise discard are the missing link between brands and the customers actually buying from them, and rewards are how brands earn that direct relationship. Shoppoint is bringing the category to Africa first, with verification infrastructure purpose-built for the realities of emerging-market retail.
Implications for brand owners and policy
For FMCG manufacturers and retailers, the program opens a new category of demand signal: aggregated, receipt-verified, attributable purchase activity in real time, rather than the lagged, partial signals available from distributor and panel sources. The Billion Receipts Initiative is positioned to be the largest offline retail trade catalyst Nigeria has seen, designed to drive footfall, sales volume, and customer loyalty for participating brands without the heavy cost of traditional trade promotion. Beyond the commercial layer, the aggregated dataset is positioned as a public good in its own right. Anonymized and opt-in, it stands to give researchers, policymakers, and operators a clearer view of Nigerian consumer behavior than has been available to date.
An ongoing mission, not a campaign
The Billion Receipts Initiative is designed as an open-ended national mission rather than a fixed campaign window. June 2026 marks the formal kickoff. Shoppers join from anywhere in Nigeria at any point in the journey, and brand partners onboard on a rolling basis through the run to one billion receipts. Awareness drives, community ambassador activations, and partner onboarding begin immediately. Shoppers and FMCG and retail partners can learn more about the mission at billionreceipt.org.
