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Nairametrics
Home Exclusives

See 10 Powerful Books written by top Nigerian business owners  

Deborah Dan-Awoh by Deborah Dan-Awoh
July 26, 2025
in Exclusives, Financial Literacy, Metrics, People, Profiles, Reviews, Spotlight
See 10 Powerful Books written by top Nigerian business owners  
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Nigeria, which currently records a GDP growth of less than 5%, has housed some of the most resilient business minds on the African continent.

In spite of a depreciating naira, forex instability, inflationary surges, and the knock-on effects of global economic and political tensions, Nigerian entrepreneurs continue to build, adapt, and scale.

Their stories are not just found in boardrooms or earnings reports they are also documented in the books they write.

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This list examines ten books written by Nigerian business owners whose companies have contributed meaningfully to the nation’s multibillion -dollar economy across industries, from fintech and transport to manufacturing, trade, and enterprise development.

These works are not just memoirs or motivational texts; they are grounded playbooks, written amidst economic turbulence and growth spurts, offering deep insight into navigating Nigeria’s business terrain.

In no order of ranking, and with a methodology anchored in business impact and sectoral contribution over the last decade, this selection celebrates books that merge storytelling with strategy.

They serve as blueprints for aspirants and reflections for peers, capturing what it truly means to build and thrive in Nigeria’s volatile, vibrant economy.


Jump to section

4. Who Says You Can’t?

  • 10. Making it Big: Lessons From A Life in Business
  • 9. Entrepreneurship The Slot Way: Succeeding in a Tough Business Environment
  • 8. Start Small, Scale Big
  • 7. Nigeria Corporate Stories: Tales of Nigerian Boardroom Wins and Losses, Vol. 1
  • 6. How To Sell To Nigerians
  • 5. Vantage
  • 4. Who Says You Can’t?
  • 3. Africa Arise and Shine
  • 2. Leaving the Tarmac: Buying a Bank in Africa
  • 1. The ‘Girls’ in The BoardRoom

  • Author: Frank Nneji
  • Published: October 12, 2020

Frank Nneji is a pioneering Nigerian entrepreneur and transportation mogul, best known as the Founder and CEO of Associated Bus Company (ABC) Transport Plc the first transport company in Nigeria to be listed as a Public Limited Company.

In 2020, he published Who Says You Can’t?: Timeless Lessons and Experiences in Business, a reflective and instructive memoir where he shared pivotal moments and entrepreneurial insights from building one of West Africa’s most recognized transport brands. Through his candid storytelling, Nneji invites aspiring business owners to step out of their comfort zones and defy limitations.

A visionary businessman, Nneji began his entrepreneurial journey in 1983 with the founding of Rapido Ventures, shortly after completing his NYSC. He secured his first major break by supplying whiteboards to FUTO, using the proceeds to fund further ventures. In 1991, with a N1.5 million loan from Diamond Bank, he launched ABC Transport with five leased buses. By 1993, the company was fully established and had revolutionized intercity and West African luxury transport.

Beyond ABC, he chairs multiple companies including Rapido Foods Ltd, Transit Support Services, and Mayfair Suites, making him one of the largest private employers in Imo State and a key player in Nigeria’s tourism and logistics sectors.

Jump to section

4. Who Says You Can’t?

  • 10. Making it Big: Lessons From A Life in Business
  • 9. Entrepreneurship The Slot Way: Succeeding in a Tough Business Environment
  • 8. Start Small, Scale Big
  • 7. Nigeria Corporate Stories: Tales of Nigerian Boardroom Wins and Losses, Vol. 1
  • 6. How To Sell To Nigerians
  • 5. Vantage
  • 4. Who Says You Can’t?
  • 3. Africa Arise and Shine
  • 2. Leaving the Tarmac: Buying a Bank in Africa
  • 1. The ‘Girls’ in The BoardRoom
Page 4 of 10
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Tags: Nigerian business ownersNnamdi EzeigboPowerful BooksThe ‘Girls’ in The BoardRoomUgo Obi-Chukwu
Deborah Dan-Awoh

Deborah Dan-Awoh

Deborah Dan-Awoh is a seasoned lifestyle analyst with a knack for storytelling. The focus of her work covers people, money and culture as it relates with business and economy. When she's not keeping tabs on the latest trends in lifestyle and finance- Deborah enjoys networking with industry experts to gain insight into major markets as it affects the populace

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