PayTV operator, Multichoice Nigeria, has slashed its decoder price by 50% from N20,000 to N10,000 in a strategic move to woo more customers and stem the tide of declining subscribers.
The company said it will also be offering its customers a free upgrade to the next DStv package tier when they pay their current subscription in full from June 16 to July 31, 2025.
Coming after losing 1.4 million subscribers between March 2023 and March 2025, Multichoice claims the initiative was its response “to the noticeable economic impact on the everyday lives of Nigerians.”
“By repositioning itself as a platform for daily value, DStv aims to encourage content discovery across a wider array of genres, including movies, drama, kids’ programming, and news,” the company stated.
Offer for active and returning subscribers
Multichoice said the “We’ve Got You” offer is designed to reward loyal customers and attract new ones by making premium content more accessible.
According to an official statement from the company, the upgrade is automatic for all active and returning subscribers who renew their subscriptions during the promo period.
“This means more channels, more shows, and more reasons to tune in every day,” the company stated.
MultiChoice Nigeria’s CEO, John Ugbe, noted that the offer was the company’s way of rewarding customer loyalty and providing enhanced value.
“We want to ensure our customers feel appreciated and have access to the best entertainment every day. The ‘We Got You’ campaign is about making premium content more accessible and showing that DStv offers something for everyone, not just football fans,” he said.
What you should know
Nairametrics recently reported that Multichoice lost 1.4 million in the last two years, according to the latest financial results released by its parent body, Multichoice Group.
While Multichoice Nigeria had increased its DStv and GOtv subscription prices three times within the two years, the Group blamed several factors, including high inflation, power grid collapse, and fuel scarcity, for the subscriber loss in the country.
- It further revealed that Nigeria accounted for 77% of the subscriber loss recorded across its Rest of Africa (RoA) operations between 2023 and 2025.
- According to the figures released by the Group, the RoA lost a total of 1.8 million subscribers in the two years, bringing the total subscribers down to 7.5 million in 2025 from 9.3 million recorded in 2023.
- Recall that Multichoice Nigeria had increased its DStv and GOtv bouquet prices twice in 2023 and once in 2024, making it three times within the space of 12 months.
- The first was in April 2023, then another in November of the same year. The third increment was announced in April 2024 and took effect on May 1.
Best for them but they should know aside the price many Nigerians are facing a lot with their finance. I barely on TV this days. My phone does the magic for me more than steering at TV set
MultiChoice company, you guys are suffering because you engage in compromise in this country, (allegedly). You lose more if you don’t force yourself to change your ways.
You are yet to look more
It is good you are back to your senses. Right now MTN your own done de de too much oh. Your data bundles are fraudulent. We go soon face una
Just reduce the subscription price by 50% and make it pay as you go and see exponential increase in your customer base in Nigeria.
Some issues are:
1. Non response to customer on time, unless you know someone in the customer care units.
2. Deliberately maintaining customers on a lower package even if they pay for a higher one on your online platform. Why keep a customer on Padi package even if he paid for Premium package? Why should the customer complain before the issue is fixed.
3. Slow upgrade.
4. Most of your customer care phone numbers and self service platform are frustratingly disappointing.
5. Non recognition of consistently paying customers
God bless you.
Say less.
You have hit the major points of concern.
They feel unchallenged and top of the market.
You haven’t see anything, this is just the beginning of you folding up (multichoice Nigeria) because there a lots of alternatives everywhere now. The only remedy for you is start ‘pay per view’ else your company will be forgotten like Nokia camelion.
U increase Ur charges everyone den, but u 4got dat new apps are up. Pls consider d economy when u take decisions. Thanks
I am glad I was able to confuse my friends , family , associates and all around me to suspend anything multi choice (GoTV/DS TV) and I will still not stop, until you consider pay as you go package… We subscribe, light will go off, while home on weekends, network will collapse amidst terrible increment… U haven’t seen anything
Its too late! There’s no coming back
U haven’t seen anything, upon all Nigerian plea to reconsider your subscription tarrif…..
You kept on increasing, well it’s better to listen to your customer agitations in order to maintain your statuo quo….
He that has ears….. Before …..
There are tons of alternatives out there now, and guess what? The competition is already eating a big chunk of your “fresh.” But of course, the Nigerian monopoly mindset got into your head, typical. MultiChoice has been hiding behind barriers to entry for years, thinking that would keep everyone else out.
Well, welcome to reality. These days, people watch live matches on their phones, in traffic, at work, anywhere. You haven’t seen anything yet. Your story is beginning to sound a lot like BlackBerry’s and we all know how that ended when iPhone showed up.
You increase your price three times and it became times three up price ,bring your price down and you will be the king again
Reducing the decoder price by 50%is not the problem,increase in subscription is.and you people thought that bc there no competition you can push us around like ,well news flash, there are many more options for us and very soon your story will be like that of Nokia 3310 that thought that all Nigerians are going to be stock with it no matter what
If you want your customers back
1.slash your monthly subscription by half
2.start,”pay per view/pay as you go
3.make your customer care lines to be accessible and ready to assist no matter the level of bouquet the customer is paying
Do this and you will see your customer base triple within months