The 21st century saw a boom in tech start-ups as technology became more accessible around the world. Since the 2010s, tech companies became one of the coolest places to work and they are often ranked at the top list of the best places to work worldwide. They had work-from-home and hybrid work styles before the pandemic made most of the world consider it. They also are not as rigid as desk/cubicle jobs.
Even if many individuals are still enrolling in courses to enter this field, the best thing is that there are openings for those with non-technical professional specialties. There are other non-tech positions, but every organization requires some responsibilities like an accountant or human resources staff. Here is a handful of them that may be done without any technical knowledge or training.
Product Manager
To assist in creating and launching market positioning strategies for their products, businesses require the skills of a product manager. The coordination and planning of product enhancements, feature upgrades, and product version releases are the responsibilities of product managers, who frequently take on the role of a product owner.
Brand Expert
In branding, a business produces a name, a symbol, or a design that is instantly recognizable and belongs to the business. It only entails aggressively constructing your brand. A firm requires branding to stand out from the competition and attract its desired clientele. It transforms consumers from one-time buys to devoted patrons and converts apathetic viewers into brand enthusiasts. It is what makes a company distinctive, has an effect, and propels the company forward.
Sales Development
Sales development bridges the gap between marketing and sales to minimize the time and resources spent on low-quality leads. It is the process through which potential prospects are discovered and prepared for subsequent sales outreach. Sales development, to put it simply, examines the lead that a marketing unit has brought in to make sure it is prepared for the next move.
An insider salesman that concentrates on outreach, prospecting, and lead qualifying is known as a sales development representative. Through the sales pipeline, they move prospects. They interact and discover each other’s wants and enterprises.
Research Analyst
Market research is crucial to any business and more so to tech companies with competitors who provide similar services or products. If a business is not aware of the needs of its consumers, it won’t know how to adequately meet those needs. These analysts are business professionals that consult with various groups of people or goods before gathering, processing, and translating data about the business world for their employers or clients.
In a spreadsheet, an analyst records their results in reports. Business prospects for business owners, information about the makeup of a market or its target audience, the niches in which a good or service will succeed, consumer requirements as they really exist, and several other variables that might affect sales are some examples of these.
Social Media Manager
A Social Media Marketing Specialist is a professional that works for or inside a company and is entrusted with managing the social media marketing initiatives and online presence of a company, brand, product, or even a person. They design and manage marketing campaigns, corporate information, and brand promotions for their employer across a variety of social media platforms.
Social media marketing specialists are in charge of creating fresh material for the social media platforms used by their business, continually coming up with new strategies, and gauging how effectively those ideas are working.
Content Manager
They work hand-in-hand with the social media manager. In order to share information about a product with the target audience for the purposes of marketing and advertising, content management comprises producing and deploying blog posts as well as collaborating with designers to produce stories, infographics, and other forms of content.
The marketing messages for a product are spread across a variety of media channels thanks to content managers. They are also in charge of creating campaign ideas that would aid in raising consumer awareness of the items.
Project Manager
Basically, they are the wranglers in a firm that lead projects to completion. The duty of translating strategic plans into implementable, goal-oriented initiatives falls to the project manager. The project manager must handle interdependencies, team dynamics, and ad hoc issues while reaching a deadline with constrained resources. This process requires collaboration, delegation, and leadership.
Product Marketing or Promotion
The process of introducing a product to the market, creating marketing plans for it, and finding tactics to sell it to consumers all fall within the purview of product marketing. To increase a business’s profits and a product’s demand, product marketing calls for an understanding of the product’s target market and the use of strategic messaging.
A product manager focuses on the tactical methods through which goods are embraced and become relevant by current consumers. They must also comprehend the buying process in order to design marketing initiatives that are pertinent to potential customers.
UX Writer
For applications, websites, and other digital goods, a user experience (UX) writer writes material that facilitates user navigation. The language for menus, descriptions, buttons, labels, chatbots, error messages and directions to walk new users through a product could be found by a UX writer. These brief writing pieces are collectively referred to as “microcopy.” Effective UX writers produce microcopy that is user-friendly, consistent with the brand language of the product, and simple to understand for most people, including those with various skills, ages, gender identities, and histories. UX writing has to use simple but clear and concise terms to explain what the product or service does to make sure almost everyone will understand how to use it.
All of these roles have courses that are designed to make people better at them even though there are some that come naturally to some people. A great way to break into this space is to take courses, be open to internships, and network to build quality and connections.
Are you saying product management is not a technology skill ? I find this derisory .
Every single thing there is a skill. Even to successfully use social media and social media tools is a tech skill. Re-read it.