Multichoice’s recent notification that there would be a price increase in subscription fees triggered a lot of reactions among Nigerians, mostly negative. Going by the new price, DStv Premium package will now cost N21,000, DStv Compact plus will cost N14,250, Compact package will cost N9,000, Confam will cost N5,300, Yanga will go for N2,950, and DStv Padi will cost N2,150.
There is a similar price increase across the Gotv packages too. Gotv Max will sell at N4,150, GOtv Jolli for N2,800, GOtv Jinja for N1,900, and GOtv Lite for N900.
The explanation that this increase is necessitated by the rising costs of business operations, fell on deaf ears, even though most people can attest to the rising cost of living. Nigerians would not be pacified. As far as they were concerned, no reason could be acceptable for increasing the price of valued service. At the core of the complaints is that Multichoice is only exploiting subscribers in Nigeria with these higher prices.
As a subscriber myself, I got curious and decided to find out if it was true. As far as I was concerned, there could be no justification for charging Nigerians higher for the same service. Life is hard enough for Nigerians, and if there is anything a Cable TV should be doing for Nigerian subscribers, it would be to reduce the charge so that they can afford quality entertainment to take their minds off everyday worries.
To get the subscription fees in other countries, I checked the DSTVAfrica website and checked the fees for the DStv subscriptions across the different African countries where the services are offered. Multichoice offers its PayTV services across 10 different African countries and each country is charged its subscription fees in their local currency. To make the comparison easier, I converted all of the fees to US dollars, and decided to focus on the two most expensive packages – DStv Premium and DStv Compact plus. Here is what I found.
It is easy to see from the above that Nigerians are not paying more when compared to other countries. If anything, Nigerians have been paying less when compared to the other countries. Ethiopia, Uganda and Tanzania are the biggest spenders on Multichoice services, and they pay $80, $79.77 and $79.41 respectively for the Premium package. This is the same product that Nigerians will be paying $50.49 for, in the new price regime.
The same goes for the Compact plus package where Nigerians will now be paying $34.26 compared to Ethiopia’s $54, Uganda’s $52.96 and Tanzania’s $52.87. On the Compact Plus package, only subscribers in South Africa in Ghana will be spending less. I felt more than a little relief at my findings.
If some Nigerians complain that they are paying more, it is certainly not in comparison to other African countries, as we can now see. Perhaps, they mean paying more relative to earlier prices of the service.
A customer wrote on Twitter that he could not believe that the price of the DSTV Premium Package had risen from N9,000 in 2009 to N18,400 in 2020, and now N21,000 with effect from April 2022. From a customer perspective, that might be spending more but in real monetary value, it could be that ‘more is less’.
As a multinational business, Multichoice runs all its expenses and costs of production in foreign currencies. Purchasing viewing rights, equipment and other logistics are made in dollar terms, so the comparison of subscription prices over the last decade would be better understood in dollar terms as well.
This comparison unearths even more shocking facts. While it may seem like we are paying more in naira terms, the price of Multichoice service to Nigerians has actually fallen over the years. The N9,000 paid for the DStv Premium package in 2010 was actually worth $73.65, whereas the new price of N21,000 is worth $50.49 going by the current exchange rate of the naira to the dollar.
In real terms, the price of DStv subscription package to Nigerians has not increased. The free fall of the naira against the dollar caused the company to increase its price in order to meet up with its financial obligations which it pays in dollars.
Nigerians are paying less?
Yes, we actually are. It may not feel like it, considering the heat from the inflation, rise in fuel price, rising cost of food and transportation among others, but we are paying less. When compared to our counterparts in other countries, we are paying less for Multichoice services. When compared to what we paid in 2009, we are paying even way less than we want to admit.
With such understanding, I began to appreciate that Multichoice has tried to bear the brunt this long. It would probably be the wise thing to take advantage of the concessions Multichoice has made for customers who pay before their due date or pay 10 months upfront. Because experience shows that the naira has hardly made sustained gains over the dollars for long.
Article was written by Abiola Banjo. Banjo is a financial analyst with over 10 years experience and is based in Lagos.
Your findings was correct in respect of subscription in Nigeria and other Countries, but going by largest subscribers, Nigeria is rated no 1, they have millions customers/viewers than other countries, so let our old price be
Abiola, thanks a million for this. I am equally a subscriber (to the Premium bouquet plus Xtra View) and was of the view that I was paying too much. Your detailed analysis and breakdown is however clear and difficult to argue against. This is the question I’ve also asked about the cost of refining 1 litre of petrol in Nigeria. We may never get an answer for obvious reasons. Keep up the good work. Regards.
I totally disagree with Abiola Banjo analysis.
This is what we call kangaroo analysis. In your analysis you did not take into account the minimum wage in the country, you did not consider Nigeria Subscriber base vis a vis other countries. DSTV subscribers in Lagos State alone supercedes that of Tanzania, Uganda, Kenya put together. Meaning Multichoice rake more money in Nigeria than in other regions of Africa put together.
Now, you said we pay less; alright do the arithmetic, convert N21,000 to Ghana cedi, then convert the amount you get to US Dollar. Tell us what is your answer.
You said it all. There is no basis for comparism if the writer failed to consider Nigeria customer base to that of other countries. Also, looking at what multichoice give back in other countries, how many of those happened in Nigeria, and we’re the largest consumer of their products. In marketing analysis, penetrating pricing strategy is a function of the consumer base. Therefore. Multichoice should stop cheating us in Nigeria.
Why use the official exchange rate. How many Nigerian can access usd at the official rate?
Er…using the unofficial or black market rate would make the Nigerian rates even CHEAPER in dollar terms – and most of DSTV’s programming and equipment are sourced in dollars and not in Naira.
This analysis can not be complete until you tell us the duration and terms of subscription. Is it a pay as you go on data basis? or a fixed pay not bound to data consumption.
How do these differ by Country?
But there are no new programs on DSTV especially for compact and other lower viewers. Nothing interesting to watch. They keep recycling old outdated programs.
Then do not subscribe, simple! Is it by force to subscribe to DSTV. Go watch NTA for free!
Not sure why the Nigerian government treats DSTV as if it is electricity, water or some sort of public utility. If they put in even half as much effort in making education cheap, Nigeria would be in much better shape. But I guess if gullible Nigerians are busy watching EPL, they won’t notice the country is going to hell in a handbasket.
Oga go and sit down! Which one is gullible Nigerians watching EPL? What has a “Not gullible” Nigerian done to better his immediate environment. You would just come here and be capping nonsense
How many million people are using DStv in other countries? Like Nigerians
I totally disagree with you analysis of price comparison vis a vis Nigeria and other African countries. You don’t take price in isolation. What’s the number of subscribers in Nigeria to all these other countries. How much is Multichoice making in Nigeria in comparison to the countries mentioned. What justification do they have to jack up price from N18k to N21k.
Thank you so much @adetunji, I guess the writer is working for multichoice, how many subscriber to they have in all this country put together, and compare to that of Nigeria.
How much is Multichoice SPENDING in Nigeria as opposed to those other African countries? Why do so many of the comments here seem to misguidedly believe that there’s no cost for customer acquisition, service and support? Even just the cost of running generators 24/7 across Nigeria is probably higher than the aggregate cost of revenue in most of these other nations. Nigeria is a HIGH COST territory.
Great work and analysis. Fact is Nigerians are living in denial. How many of the people complaining here are running businesses in this clime? If they are, can they categorically state that they have not implemented new tariff, increase in their sales/services ? In a country where you have to practically source for everything yourself, how do we think Multichoice is coping ? We attack foreign investors who have nurtured their businesses over time, kept working despite the unfriendly environs and we keep quiet at the insanity and continuous pilfering of funds by our government officials. Our basic amenities have also taken a hit, consider the cost of water, food stuffs , transportation . Even the fees for entertainment has increased. Not talking about Power , Education ,Oil and Gas which have all witnessed major increases. Have we gone to the National assembly to complain/protest? We should face the reality and fight for the future not the distractions. Well done, 9jarealist. Nigeria needs to wake up!
Nice one. My problem is the guv are not supposed to tell them when to increase or not increase price, it send wrong signals. We should sponsor a Nigerian own TV to divide the market with them
We should NOT be “sponsoring” any Nigerian owned TV channel – any more than we should be “sponsoring” ranches for cattle herders. It’s a PRIVATE business, and anyone who feels they can do better, or successfully charge less than Multichoice for the same bouquet and still make profits, should risk their own money – not taxpayers!
Btw, there has already been Nigerian competitors to Multichoice, such as Hi-TV (and there are others with operating licenses), but after taking huge bank loans and successfully bidding for the EPL, they merely burdened Nigerians with poor quality, crap programming and saddled Nigerian taxpayers with huge AMCON liabilities.
Tstv ti take over,I use it and I enjoy it
This Annalise I totally not agree with you. Number one how many people are using this gotv DStv in those countries compere to Nigeria. Thanks
When is the last time this company buy new movie they don’t buy new movie all they keep doing is repeating same movie’s all Nigerians are not foolish
Then, use your POWER as a consumer and quit subscribing and go watch NTA for free! Instead of the National Assembly to be bothered by the cost of education, they are fixated on the cost of DSTV. What a joke!
I how you know movie rights are not always available breeches someone else has bought them. Possible Netflix or Amazon Prime.
Besides new movies always have some months delay before they hit services like dstv. In some cases up to 6 months. And dstv may choose to wait longer till its cheaper before buying it to let the tariffs lower.
There are so many things people don’t know about how the industry works and how prices are set (including myself), but all we want is for prices to go down.
I wonder how many people here operating a business have not increased prices in the last 12 months!
Why using exchange rate of 415 Naira, when you know in the real sense Nigerians are getting usd at 500 NGN above for bank rate and 570 NGN at black market. Nigerians are paying more baba
Are Nigerians getting dollars to pay for DSTV? In fact, using the black market rate makes the Nigerian rates even CHEAPER. Meanwhile, DSTV is acquiring programming and equipment in dollars.
Dear writer: if u are fronting for DSTV, i think in d eyes of d right thinking learned individuals, you lack adequate knowledge given your arguments.
There is what we call purchasing power parity – PPP. In USA u could buy a loaf of bread for $1, looks like one expanded finger, and could squeez inside a palm. But in Nigeria, using govt ROE of $1=N415, d same equiv of $1 would buy a loaf of bread large enough for a family of 4 to breakfast on it. In USA, d bread will enter d mouth of one person at once. Therefore, your analysis of comparative currencies versus d Dollar failed to account for PPP.
Secondly, Nigeria is a very large country when compared to those in your spreadsheet. It’s obvious that even at d rates, DSTV makes much more returns from its Nigeria operations. Due to d fact that Nigerian market is far larger, d price should be, and ought to be lower, and even lowest. D best we expect is price stagnancy, not an increase. Your advocacy is faulted.
I’ve found more value in paying for unlimited internet (fibre) and watching Youtube which is free and Netflix which costs about 4000. The cost of Netflix plus Internet (11k) is less than the cost the Premium boquet and offers way more content
Those countries u mentioned,are they doing monthly subscription or pay as u go?
The op forgot to mention the economy of scale arbitrage.
Multichoice pay less taxes in Nigeria
The no of subscribers in Nigeria are higher compared with any other markets
Thanks
Then Government has the duty to break the dangerous monopoly, its dangerous, how about the billing while no one watches, its supposed to be “pay-as-you-go,’ pay-as-utilized:… honestly its annoying, this country is so annoying…
The analysis brought is just to support d increase but we aren’t looking at content. If we av to look at d content then there is no justification for d increase. Why? Most what dished out are repeated programs.
Pricing aside, did you take content into consideration? What channels do they have that we don’t have and vice versa? You’re using the official rate of 415. When was the last time the end user was charged at the official rate. I’ve been a Dstv subscriber for more than 10years. most times the freebies the other African countries get we don’t
Can you be specific on the freebies please??
I disagree with you.
Multichoice and other paid TV services should simply provide their services based on pay-as-you-go. Just like electricity subscription prepaid, Call credit subscription and so on, when you are not using it, it’s simply not running and won’t expire untill you use it…. Judging by your analysis, the numerous number of subscribers they have in Nigeria should even make them zero down the cost of their services in Nigeria.
Which exchange rate did you use in converting the subscription fees to dollars pls?
Thank you for this information. However, I don’t agree that there should be price increase by the service provider. The number of subscribers in Nigeria is more than the other African countries and as such this gives the service provider the leverage to offer the services at lower cost.
Pricing should be looked at holistically not in isolation.
What exchange rate was used in the conversion of other African countries to Dollar, was it their own individual official exchange rate?
Expect a feedback on my question.
Thank you.
I am most definitely concurred with your analysis and findings. A business has to be managed well financially while riding the tides of the ever-changing economic situation of a country such as ours for its sustainability.
But, I still propose that the pay-per-view choice should be incepted for Nigerians as to pay for what they actually consume.
Thanks for this revealing piece!
There is nothing like pay per view anywhere in the world, what exist is the choice of paying for days/weeks or month.
Thank you.
The price comparison is awesome and well presented. The work however lack taking into consideration the pay as you go option as made available in other African countries in comparison to monthly subscription that expires wether used or not in Nigeria.
I recommend that another research should be done on pay as you go option as a practice of multichoice in some African countries. Thanks sir
. Provide evidence of the pay as you go in other countries where dstv operates??
Against the backdrop of this analysis, I expected the writer to explore DSTV offering it’s pay per view services to Nigeria like other 10 countries. But they would rather exploit Nigerians because we make it too easy for their business to thrive here. And the writer of course has collected his fees to sabotage what the senate is about to do. Belle politics. Sell tomorrow to chop today. Prove that you are not working for DSTV.
Where do we all get this nonsense pay per day or pay per channel idea that Dstv operates elsewhere from?
I keep asking and till date No SINGLE NIGERIAN has provided evidence of a link to a DStv website of another country where they are charged per day or per channel!!
I challenge ANYONE to prove me wrong?
I don’t blame Multichoice for the hike in price of their services, I rather blame the federal government of Nigeria who have refused to issue operating license to other pay cable TV providers to broadcast EPL and other top leagues in Europe and other countries of the world. Once the broadcast is made open multichoice will come begging with a lesser price as the market will now be competitive as the customers are provided with choices.
@Gentle Tiger, the Nigerian government does NOT control EPL rights nor the rights of other leagues. Those rights are acquired directly from the EPL through a competitive bidding process paid for in dollars (not in Naira). It’s not a “quota-system” or “federal character” or other wuruwuru processes that elevate mediocrity and rent-seeking in Nigeria.
Meanwhile, there are other pay and cable TV license holders in Nigeria (StarTimes, TSTV, Daar, etc.). They are free to join the worldwide bid for EPL rights.
PLease I will like you to put Nigeria population in consideration when calculating the amount being paid. The high the quantity the less the price. If you work it out with Nigeria population you will found out that the gain they make in Nigeria if you put all the African countries together it’s 4 times higher.
Good script Mr. Abiola..
But you ignored a key comparative indices like population, vis-a-vis, strength of patronages.
Overall though I see some justifications in the price hikes from the current upsurges in commodities and services prices….inclusive of energy and other infrastructures.
Thank you Abiola. Your analysis is quite revealing. In absolute terns , you are correct. However, there is another angle we might want to consider. Like the percentage of income Nigerians are currently (2022) spending on TV subscription compared to 2009. Using your naira to dollar rates, you will discover that for fixed income earners whose salaries in naira have not increased since 2009 till date, just like members of ASUU, they are actually spending a larger percentage of their income today on TV sub, due to inflation and exchange rate depreciation. So Nigerians are really feeling the heat. I guess we need to do another analysis like; in which country are subscribers paying the highest percentage of their income on TV sub? If it winds up been Nigeria , then I wish to also concede that its not the problem of DSTV, but poor governance. Nosa.
The percentage of income to dstv is not a concern of dstv. That is something for your government to deal with by paying better wages.
Excellent analysis by the author – but I suspect many discerning Nigerians already knew this. Furthermore, as @Collins above rightly noted, the specter of the national parliament making pricing decisions for individual private companies is the sort of crass ineptitude bound to drive away already decreasing foreign investment into Nigeria.
Meanwhile, those comments here going on about the size of Nigeria’s population seem clueless that a higher population requires MORE capital spending and support (both front-end and back-end) – particularly in a “bring-your-own-infrastructure” nation like Nigeria.
Top kudos . I also wish to clarify that myopic thinking revolving around population. What gives any of us right to throw the angle of population into the scenario ? While we are assuming and not working on facts, it is pertinent to know that we have lots of displaced units, people in the North, a population that has over 80m living in poverty according to stats in 2020 , an increase in inflation and drop in subscription, plus rising cost of operation. Is anyone in business to make a loss ? Are we all regular subscribers or EPL based consumers ? The EPL rights bought must always be renewed. In 2018 , EPL rights was about 250m pounds while UCL was for 100m Euros. How much was Naira in 2018 and how much is Naira now ? Please do the maths. It’s unfortunate that we are inundated with the issues that don’t matter. If we know so much about the business and the gains, why don’t Nigerians dabble into it ?
What is this DSTV infrastructure you are talking about? Judging from the quality of service their customer service agents can’t be more than 10. Lagos and Abuja seems to be the only places where they maintain more than one physical facility, some states don’t even have an official Multichice outlet. The states that have host a scanty workforce. And they are not using diesel for their main bread and butter DSTV platform like the telecoms companies use to run cell sites because theirs is a satellite transmitted service. So what is this major infrastructure they are supporting?
If the telecoms companies are not burdening Nigerians with yearly price increases despite their large workforce and heavy exposure to energy price increases, why should DSTV be demanding between 10 and 20 percent increases every year?
Astonishing how you neglected the subscriber base factor in your analysis. The company’s financials show that Nigeria’s customer base is higher than Kenya, Uganda, Tanzania, Zimbabwe and Ghana combined. Thus, the focus should be on reduced pricing whilst increasing customer base in Nigeria. This will lead to economies of scale for the company. Nigeria is the heart of Multichoice’s business; they are just not strategic.
Good analysis but do DStv offer pay per view in any African country. Do they offer pay as you view meaning that you only pay for the channels selected. Another important aspect is low quality programs being offered. Why is there no commensurate increase in service quality, discarding of archaic programs and addition of new channels with current program content. We should not just be swallowing everything hook line and sinker.
Nothing like pay per view anywhere in the world, but if you feel otherwise, kindly Google it. However it does exist in telecom business.
If you don’t like the quality of programming, then exercise your POWER as a consumer and unsubscribe. Why are many of the comments here (just like the NASS) treating DSTV as a basic of life? NTA is free!
Data don’t lie but your analysis is flawed as you need to look at the bottom line as well as the impact of economies of scale.
The issue for contention is the pay basis in other countries under comparison. Are they being charged on pay per view or per month or part thereof? We have the same scenario with Telcos on pay per minute or part thereof until Glo introduced per second billing that was hitherto seemingly unattainable then in Nigeria. What stops Multichoice and others from giving subscribers’ pay per view and ensure there is no rip off on monthly basis whether viewed or not that is the current practice? In actual fact, there has been financial exploitation of the market that must stop. What happens to the trade off with those that subscribed but were not available to consume the service by exigencies of life or power outages?
Yes, he did well, but did not consider the fact that not only price determine the volume of subscription, but also the level of demand and supply. (Nigeria has a larger population of subscribers; especially, Lagos and Kano).
By this, Muitichoice, turnover in terms of sales or income, is higher, looking at the polulation of Nigeria with the level of demand for subscriptions monthly!
“Price is dependent on the interaction between demand and supply components of a market.”
Other variables such as cost of living in a particular economy / country should also be considered.
And we should not forget, the law of demand and supply and price determination.
Well, the way it is, a subscriber would have to pay according to financial abilities since subscriptions are in different classes if the situation remain the same.
If I may ask, why is impossible for Muitichoice , to run a pay per view subscription to subscribers in Nigeria.
Especially with the epileptic power supply in Nigeria, and cost of buying petrol.
It is a concern!
I agree with your analysis, but let us look at the possibilities of pay as you consume.
The comparative analysis is interesting but it missed a key perspective. The writer should do another comparative analysis using subscriber base.
My take is that while it is necessary to regularly adjust these price regimes, Nigeria’s subscriber base is enough to give it the advantage of lower prices.
There is nothing clueless about the population size of a country rather it is a key factor to consider for trade and services. Despite huge defects in infrastructure in Nigeria, Multichoice is still making good profit. The wrong notion is that you don’t consider price in isolation. What about their performance and content. Are Nigerians getting value for money. These are some issues we need to interrogate and the industry regulator must be alive to their responsibility. More so government need to open up the space for new entrants into the business. They have to encourage competition in the industry and stop the monopoly. Only DSTV for over 200 million people. No! No!!
Well said.. besides, multichoice knows the back room deals they’ve done with our government to warrant our government dictating the prices for them.
I am not impressed with your analysis my friend ! Like i mentioned to the DStv personnel that gave me a call last week , what Nigerians will appreciate is : pay as you go charges ; let us pay for their services when it is utilised and not rental approach which is exploitative.
The DStv personnel did not disagree !
Great analysis. I got much the same result when I did a similar analysis based on their last price increment sometime ago. And,.you see, factoring in population is neither here nor there. For Multichoice, per capita cost of serve may be lower in Nigeria compared to some other countries but goes as far as theory is concerned. What proportion of the Nigerian population actually subscribe? Cost of energy will be invariant to the customer base – while it may vary depending on the scale of production in industry, for services such as cable TV it may be fixed whether service is provided for one customer or to millions. In general, purchasing power parity analysis indicates that Nigerians aren’t paying more than their due.
You forgot to compare it and convert minimum wage in those countries too to dollar and compare how much of an individual monthly salary will be going to TV subscription
You seriously believe that Nigeria has the lowest minimum wage in Africa? SMH
If any individual find themselves spending too much of their “monthly salary” on DSTV, then she or he should unsubscribe. it’s not by force to subscribe to DSTV. NTA is free!
Your analysis is one sided. You ignored key variables like number of subscribers in each country, content, minimum wage, etc. You can’t just assume that the price of petrol should increase because people other regions are paying higher price for petrol.
Paid write up
It is very unfortunate that only the considerations of other African countries was mentioned. Why was India, UAE, Oman, Iran and other countries not considered. Go to this countries and see how they put their citizens out of exploitations. How can someone pay N21,000 for one month without light to watch it and at the end of the month, you are deactivated. There is no justification for increase of dstv price. Monopoly and exploitation in this country must stop. Nigerians have suffered enough.
Whose fault that you don’t have light? Dstv or government?
It’s shocking how people are directing anger at dstv instead of their government.
If government is so easily able to distract us with dstv instead of focusing on education, security, minimum wage and electricity then it shows how stupid we are as a people.
This comparison is trash, how many subscribers do the have in those countries and how many subscribers do they have in Nigeria?
Do they obtain any extra cost when they get a new subscriber? Please stop posting trash without proper research
First, given rise in VAT rates and the free-fall of exchange rates, Multichoice’s cost of revenue has substantially risen and should be reflected in its rates.
Second, so many comments refer to a large subscriber base in Nigeria, but acquiring, servicing and supporting subscribers incurs commensurate COSTS.
Third, while a large subscriber base should ordinarily lead to economies of scale, sadly derelict infrastructure and exchange rate volatility erodes it.
Fourth, govt should NEVER be setting prices nor mandating an operational model (pay-per-view, etc.) for an individual private company.
Fifth, pay-per-view advocates should ask their landlords to charge rent only for days they sleep in their rentals. Was DSTV PPV when they subscribed?
Sixth, absolutely NO sympathy for those complaining about the percentage of their income going to DSTV. It’s called PRIORITIES! Prioritize your life.
Seventh, baffled why some comments are bringing up the unofficial exchange rate, when it means that the real rate Nigerians pay is actually much CHEAPER.
Finally, elephant in the room is that a major factor in the Multichoice (and MTN) debacle is because its South African! That’s just crass xenophobia.
Reality is that if Multichoice raises rates to a point that a critical mass of consumer cannot afford, consumers will “vote” with their feet and wallets.
Meanwhile, bothersome that the NASS has held more hearings on the cost of DSTV than the cost of education, healthcare or even food! PRIORITIES!!
Multichouce is free to vacate Nigeria if they feel our government is oppressing them. South African companies are exploiting Nigerians and that is the complain we have.. Without DSTV and GOTV we can cope. Your company is not doing us any favour.
Multichouce is free to vacate Nigeria if they feel our government is oppressing them. South African companies are exploiting Nigerians and that is the complain we have.. Without DSTV and GOTV we can cope. Your company is not doing us any favour.
The subscriber population in those African countries cannot be as much as ours. The large population of subscribers is supposed to inform the pricing. If a cab carries one person the price is higher but about 3 other people will join the cab making 4 @the same rate. They are not running the diesel as claimed for one subscriber but for millions making trillions in a month
As you can see from the table above, the price in Nigeria is one of the lowest in Africa and that is partly due to the larger population you all mention, and as fixed costs can be distributed across more subscribers. But variable costs is not population dependent.
Pay as you go technology cannot work on satellite network, it a one way channel because it only receive and serve content it can’t dictate when and where to stop serving content and does not enable broadcasters to determine when a subscriber is connected and/or watching or what channel is being viewed.
Pay-As-You-Go is possible in telecommunication (i.e MTN, GLO, AIRTEL) sector because it relies on a two-way communication system, which enables operators to determine when a consumer is connected, the service consumed and the duration of connection.
Secondly, the same amount of diesel multi choice will use to serve content for viewers subscribed to the cheapest bouquet is the same as the amount they will use for viewers subscribed to the most expensive bouquet, they can’t dictate that. No to forget that they serve content for viewers 24/7.
We Nigerians should direct our anger to the right channel because we all can’t ignore how hard it is to sustain a business in Nigeria . The basic thing that any business need to thrive in Nigeria is lacking so what do you expect, businesses always pass the burden of overhead to the consumer.
Why are u people worried o er what the poster jst post. Do t u guys read along the line thathe works for multichioce. There is nothing u said that will change is mind . So let allow them to move out if they feel profit is not coming in multiple for them. They can as well try another locations.
Why are u people worried over what the poster jst post. Dont u guys read along the line that he works for multichioce. There is nothing u said that will change is mind . So let allow them to move out if they feel profit is not coming in multiple for them. They can as well try another locations.
Security, food, water, clothing, shelter, access to good quality education and healthcare, opportunities to earn a living: these are essential. Stable electricity, clean air & good infrastructure would make our lives even better.
DStv is not essential for our existence or survival. People can unsubscribe when it becomes too expensive for them and they no longer see value in the service. If the company finds they are losing customers due to subscription cost, they’ll adjust. Let the market do what the market does!
Abiola is a DSTV agent/Staff who s trying to justify the reason for the increament, not knowing that other analysis where not carried out by him