E-commerce giant Shopify is working on a feature with TikTok that would let shoppers buy directly from the social media app.
With TikTok Shopping, Shopify is the first eCommerce platform to bring organic product discovery and shopping tabs to TikTok, helping creators and merchants deepen their relationships with consumers, the company said in a blog post.
Shopify merchants who have a TikTok business account would soon be able to add a shopping tab to their profiles for the first time ever.
The pilot version is currently available to users in the U.S. and UK and the company will launch in additional regions in the coming months.
TikTok is not the only social platform investing in shopping features, Facebook, YouTube, and Twitter have also tested shopping features to drive sales growth. These companies are now relying on users’ ability to discover and buy products through social media apps since more people now spend their time online.
What they are saying
Harley Finkelstein, President of Shopify said, “Creators are paving the way for a new kind of entrepreneurship where content, community, and commerce are key. By enabling new in-app shopping experiences and product discovery on TikTok for the first time, Shopify is powering the creator economy on one of the fastest-growing social and entertainment platforms in the world. We are excited to help this next generation of entrepreneurs connect with their audiences in more ways—and with TikTok as a visionary partner.”
Blake Chandlee, President, Global Business Solutions at TikTok said, “Our community has transformed shopping into an experience that’s rooted in discovery, connection, and entertainment, creating unparalleled opportunities for brands to capture consumers’ attention. TikTok is uniquely placed at the centre of content and commerce, and these new solutions make it even easier for businesses of all sizes to create engaging content that drives consumers directly to the digital point of purchase. We’re thrilled to be expanding our partnership with Shopify and making TikTok more accessible than ever for their merchants.”