Lionel Messi has become the first player ever to receive a large number of “$PSG Fan Tokens” as part of his high-profile signing.
As part of the player’s welcome package, the $PSG Fan Tokens attach the player to millions of Paris Saint-Germain supporters throughout the world. Paris Saint-Germain is further distinguished as one of the most creative and innovative sports franchises in the world by this move.
Token implementation comes as a great illustration of the way the club is constantly finding ways to increase and diversify its revenue streams to continue developing as a global brand.
Paris Saint-Germain became the first sports franchise to partner with Socios.com in 2018, marking a pioneering step into the world of blockchain. Socios.com and Paris Saint-Germain have since then been collaborating on creating this unique way of connecting the club with the fans.
What you should know about $PSG Fan Tokens
The fan tokens of the PSG have become a popular novelty item for millions of fans of the Rouge & Bleu across the globe. The $PSG fan tokens allow fans around the world to post inspirational messages, the season’s goal, or the winners of the club’s end of season awards on the dressing room wall.
Additionally, the platform has been used by first team stars to send exclusive video messages to fans, and even more exciting activities are planned for the future.
In the days leading up to the signings, trading volumes in $PSG fan tokens exceeded $1.2 billion, thanks in part to a massive spike in interest.
In embracing $PSG fan tokens and Socios.com fully, Paris Saint-Germain has seen incredible success. With the development of a significant digital revenue stream, the club is able to engage a new global audience.
Alex Dreyfus, CEO of Chiliz and Socios.com, said that Paris Saint-Germain are reaping the rewards of their bold approach. “I believe this could be the beginning of an increasingly prominent role for Fan Tokens and Socios.com across sport at all levels,” he said.
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