After recording massive success with REDTV, Nigeria’s banking giant, United Bank for Africa, UBA is set to replicate a similar feat with RED Radio.
There is no gainsaying that over the years the bank which is passionate about customer satisfaction has proven to be in the forefront of numerous cutting edge innovations in a bid to effectively satisfy its increasingly growing customer base, placing it ahead of its contemporaries in terms of innovation and overall customer well-being.
The development is a further demonstration of the bank’s unalloyed commitment to ensuring premium services as well as reaffirming its dominance in Nigeria and across Africa.
The decision to kick off a radio arm is on the heels of the innumerable success that REDTV has recorded with countless globally respected, first rate productions that have been churned out under the supervision of Bola Atta, executive producer, REDTV and UBA’s Group Director for Marketing and Corporate Communications.
Only recently, REDTV’s ‘The Men’s Club’ emerged winner of Gage’s Award for Web Series of the Year 2020. A testament to the expertise and quality of production, supervised by Atta.
Following a thorough audit by the organisers of the awards, TMC which was nominated alongside four other popular online shows, clinched the award and was announced as the winner in an elaborate virtual event which was held on Saturday, April 24th, 2021.
As technology continues to drive innovation, the broadcast media, especially radio, is also devising ways to make the radio experience worthwhile for listeners. And RED Radio is positioned to offer the sterling experience.
In its short existence, RED Radio has positioned itself as one distinctive radio platform known for creativity, innovation, uniqueness, and style.
The RED Radio routinely broadcasts to several thousands of unique listeners on live web traffic throughout existence in several countries across Africa and the world.
Atta says the RED Radio, which is available 24/7, is a dynamic and creative online radio channel, that provides round-the-clock informative and entertaining content while striving to bring out the best of Africa.
She also explained that the platform is an affirmation of the leading role that UBA is playing in the innovative space on the African continent as the bank keeps seeking more ways to reach out to and galvanise people.
“RED Radio can be described as a meeting place. It is an avenue to discuss all kinds of issues that affect the youths on the continent, whether it be business-related, health, relationships, sports, lifestyles, anything,” she began.
Continuing, Atta says, “As we bring people together, we also entertain them with music from across the continent.’ ‘it’s such a cool and diverse platform with shows in different languages to appeal to a wide section of listeners. I leave it on quietly on my iPad constantly, catching up with anything I have missed.’
Noting that radio plays a critical part in the development of a country and the continent at large, Atta says RED Radio would leave nothing to chance but contribute positively to the course.
One of the flagships shows on RED Radio that has been getting positive reviews includes the ‘Barbershop Chronicles,’ a talk show featuring Shody, Sess, Alhaji Popping, and Femisoro. For the programme, the four co-hosts discuss life matters from the perspective of men.
Another programme that is fast becoming rave of the moment is the ‘Diary of an Africana.’ The programme follows the journey of a young African woman as she manoeuvres through various obstacles whilst she explores her true self.
‘The Red Pill,’ is another programme whose format provides exciting news and music from the Congo.
Beyond lip service, the bank, which is known for its culture of excellent service, has continuously innovated all of its business segments, whilst delivering top-notch operational efficiencies and best-in-class customer service. In recent time, the reward for creating such superior value has come in form of customer satisfaction and numerous local and international awards, thus consolidating their leadership position in Africa. For the bank, those awards are evidence of the diligent execution of its strategic initiatives geared towards customer service fulfillment.
