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Home Spotlight

Google plans to support startups and SMEs in Africa with $6 million funding

Janet John by Janet John
June 21, 2021
in Spotlight, Tech News
Google building its own debit card, Google’s advertising business faces breakup, Google supports media firms in Nigeria, others with $39.5 million, France slaps Google with a record $593 million fine
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As part of its commitment to African startups and underserved communities, Google today announced new initiatives targeted at startups and SMEs in Africa. This includes a $3 million Black Founders Fund for African startups and a $3 million Google.org grant to help low-income communities develop entrepreneurial skills and funding.

Google for Startups Black Founders Fund

The Google for Startups Black Founders Fund in Africa will provide grants and technical assistance to early-stage startups led by black and diverse teams, or with a goal of advancing the Black community.

The programme will have 50 African startups receive $100,000 in cash awards. Each selected company will also receive $220,000 in Google Cloud Credits and Ad Grants, as well as mentoring, technical and scaling assistance from the best of Google.

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Applications are open from today until July 7th and eligible startups can visit google/BFFAfrica now to apply.

Grants for SME and support for 500 female entrepreneurs

Google is also giving $3 million to the Tony Elumelu Foundation, who through their annual entrepreneurship program will provide entrepreneurship training, mentorship, coaching and access to networks and key markets for at least 5,000 women, as well as seed capital in the form of one-time cash grants to 500 African female informal business-owners in rural and low-income communities across Nigeria, South Africa, Kenya and select Francophone countries.

News continues after this ad


Google for Startups Accelerator: Africa

15 tech startups have been chosen across the continent to participate in the GFSA; and the three-month online mentorship programme will begin today, June 21, 2021. These companies are using technology to build exciting products and solve some of Africa’s biggest challenges, with massive potential to contribute to the billion-dollar Africa internet economy.

Since the creation of the GSFA IN 2018, Google has so far supported 67 startups from 17 African countries who have collectively raised $72 million and created 2800 direct jobs.

News continues after this ad


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Tags: GoogleSMEs

Comments 15

  1. Olatoye Francis Babatunde says:
    June 22, 2021 at 8:13 pm

    This is very good of Google. May Google continue to soar high like the Eagle.

    Reply
  2. Olaleye Emmanuel says:
    June 23, 2021 at 5:43 am

    Thank you

    Reply
  3. Kingsley Felix says:
    June 23, 2021 at 5:55 am

    So they are not including media organisations

    Reply
  4. Hire 9ja Chef says:
    June 23, 2021 at 10:09 am

    Google the world love you

    Reply
  5. Michael Gift says:
    June 23, 2021 at 10:13 am

    This is absolutely good.

    Reply
  6. Michael Gift says:
    June 23, 2021 at 10:14 am

    This is absolutely good
    Thanks Google.

    Reply
  7. Asha Fapohunda says:
    June 23, 2021 at 10:25 am

    THANK YOU GOOGLE, MY COMPANY QUALIFIES AND CAN BENEFIT FROM THIS

    Reply
  8. Anthony Chukwuneme says:
    June 23, 2021 at 12:28 pm

    How can one apply and who is qualified to apply?

    Reply
  9. Ariza chukwuka Rowland says:
    June 23, 2021 at 2:10 pm

    Thanks for your support google

    Reply
  10. Ajibade Emmanuel says:
    June 26, 2021 at 9:39 am

    How can we apply is it for all kind of business? Thanks

    Reply
  11. MomoH Fatimetu Umhouku says:
    June 26, 2021 at 7:37 pm

    Thanks for all

    Reply
  12. Queenchi says:
    June 29, 2021 at 11:16 am

    Google thanks
    How can one apply

    Reply
  13. Eka Azibanato Inengite says:
    June 30, 2021 at 5:31 am

    How can one apply

    Reply
  14. Akans Udoka says:
    June 30, 2021 at 9:35 pm

    This is a welcome development

    Reply
  15. Francis ofosu Korbea says:
    December 30, 2021 at 6:48 pm

    Can my business apply from Ghana? Am into tree planting and building construction

    Reply

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