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Why Digital Signage is a perfect marketing tool for your business in 2021?

Why has digital signage been regarded as a perfect marketing tool for most businesses in 2021?



If you want to practice smart marketing, you must make the best investment of precious advertising dollars on activities with high visibility to the general public. While you are thinking of what strategy to go with, consider how you could be benefiting from digital signage solutions. Remember, shopping habits are not like they used to be a couple of years ago. They have tremendously changed, and now most consumers are technology-oriented and quite sophisticated. When a buyer is interested in making a new purchase or searching for the best deal in the market, they rely heavily on digital content before deciding.

Digital content is the latest revolution in the business world and determines where people choose to shop and what to buy. As a smart business owner, you need to go with the current trend and find an effective way of communicating with your customers. Software solutions, like, for instance, Look Digital Signage will definitely help you with this task. It is a solution that allows your business to share with your target audience, engaging them in the most interactive way possible. But why has digital signage been regarded as a perfect marketing tool for most businesses in 2021? This is why:

Attention-grabbing displays

Digital signage is well-known for its displays, and the more visual you are, the better your marketing efforts will be. What is more, digital signage allows customization and there is a high chance that the message will reach the target audience. It is a digital interface that can influence customer behavior by developing unique content that catch various customers’ attention. It is the best solution for creating attention-grabbing displays that showcase your brands or services to the public, which eventually drives sales and improves your profit margin.

You can change your broadcasting within a moment’s notice

One thing that makes digital signage a perfect marketing tool is the ability to control your broadcasting in various spots. You can change all of them at the same time from one remote location. If your business wants to advertise a new product or announce an upcoming sale, all you need is a new ad, and it will be displayed across all your locations at the same time. This is crucial for branding purposes since whatever is offered at a particular store should be the same as the rest.

Provides interactivity

Your displays can be linked to interactive content with digital signage, which provides a memorable experience to your target audience. Having interactive content is a significant boost for any business as it reduces perceived wait times and is the best for linking a positive message with the brand. It is one way of letting the public associate with your products or services and let them feel part of what you are trying to do.

Attracts attention from passersby

The good thing with digital signage is that it is not limited to the in-store experience. You can also design displays that attract passersby who may have otherwise never shopped with you or known about your existence in the first place. You might think that any display will always attract attention, but it is quite different when using digital signage. This solution has a compelling advantage since it uses motion. It does not use static signs like other displays. The trick is that unexpected changes in direction trigger specific responses. Take nothing away from other displays because the movement is enough to attract attention and still influence people to move towards it if manipulated in a particular way.

It is affordable

Using digital signage solutions can help your business reduce the cost of traditional campaigns by letting you save money on printing, distribution and waste materials that will not be useful when the promotion is over. You can also use your digital signage solution as an additional revenue stream by selling advertising space to brands that complement your operations. Digital signage provides a guaranteed solution to improve the look of your business. Appearance has a positive implication to your performance. Your location will look more modern, technically-savvy and more professional than ever before. You will capture your audience’s attention more effectively and empower your customers to make informed decisions in your favor.

NM Partners represent articles published in paid partnerships with corporate organisations. They include press releases, targeted content, and other forms of corporate communications on behalf of our Paid Partners.

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Key takeaways from the OPEC+ meeting

Here are key takeaways from OPEC’s recent meeting as the organisation shows admirable strategy in the global oil market management.



Saudi, Russia agree to cut oil by 20 million barrel, Further oil production cut required to keep oil price above $40 in 2020 , OPEC + deal to boost Nigeria’s earnings by $2.8 Billion

The 14th Meeting of OPEC and non-OPEC Ministers took place via video conference on Thursday 4th of March, 2021, under the Chairmanship of HRH Prince Abdul Aziz bin Salman, Saudi Arabia’s Minister of Energy, and Co-Chair His Excellency Alexander Novak, Deputy Prime Minister of the Russian Federation.

In theory, OPEC+ is an organization but in practice, the Group operates like a “cartel” as Ex-US President, Donald Trump describes it. His Royal Highness Abdul Aziz Bin Salman is the well-articulated Head Honcho. The manner in which he has high-handedly managed the oil markets was evident in his responses at the latest meeting.

Here are a few takeaways from the meeting.

OPEC+ getting back control of the Oil markets

In one of his addresses, Saudi Arabia’s energy minister Prince Abdulaziz said that the OPEC Plus cut combined with his country’s voluntary cut managed to accelerate the recovery process of the market.

Evidently, the market has been in an uptrend since the negative prices experienced early last year. Although the markets have experienced a few hurdles externally (geopolitics) and internally (quota cheats and disagreements), prices have rebounded to the highest since 2019. What makes this more remarkable is there is still a pandemic and jet fuel has yet to rebound as aviation has not recovered.

OPEC+ riding the wave of the financial markets

With the bond market on the edge on the signs of inflation, it appears investors are hedging inflation with commodities. That is why all commodities appear to be on the upside. Commodities tend to shine during periods of inflation. With gold prices melting, it appears funds are exposing their portfolio to oil. Hence, why some analysts have argued current prices are not a reflection of supply and demand. They believe the recent oil price rally might have been caused more by financial players rather than improvements in physical oil market fundamentals.

Caution and Vigilance needed to balance the markets

During one of OPEC’s chair remarks, Prince Salman reiterated how important compliance has been in the recovery process. He also commended HE Timipye Sylva’s in his diplomatic management as he compensated on previous failed quotas and his mission as Special Envoy to Congo, Equatorial Guinea, Gabon and South Sudan in complying with their quotas. In his words to the Minister of State for Petroleum Resources, “you have earned your graduation”.

Prince Salman also reiterated how important caution and vigilance are needed in these markets. He said, “we have learned in the course of the past year, the difficulty of making hard predictions in such an unpredictable environment.”

He further added that, “We Have mitigated the impact of the last three waves of pandemic by avoiding complacency. To buttress his speech, he said ‘we did not cast caution to the winds, nor endanger our achievements over the past year. We have elected to follow a careful and proactive approach that has proved successful.”

OPEC+ unity getting stronger

In every successful relationship, understanding and unity are very key tenets needed. Although Russia has a separate agenda of theirs, with regards to the U.S shale, market share and their domestic needs, they still understand that the ultimate priority is to keep the group united. This was reiterated by Alexander Novak,  the Russian Minister agreed that the market hasn’t fully recovered but it’s in a better state than it was a few months ago. He also stressed the importance of conformity to the pact.

The fact that the group even had a majority consensus on the decision not to rollover cuts for April shows that there is a lot of unity in the group. Nigeria also supported the views that there should not be additional supply.

On U.S Shale and Joe Biden

“Drill, baby, drill is gone forever.” These were the words of the Saudi Energy Minister Prince Abdulaziz bin Salman, who in all indications is boasting that the U.S shale revolution has ended. It appears U.S shale is kneecapped as most shale companies suffered financial bankruptcies during the last oil crash. Also with little Capital expenditure and demand for American oil, OPEC has regained dominance in the markets. Personally, I noted this when the markets still went up after an EIA report on a 20 million barrel build in U.S crude inventories which is very unusual.

On the other hand, Saudi Arabia is going to have some sort of love-hate relationship with Joe Biden. With talks of a sanction on Saudi Arabia over the death of Jamal Khashoggi and other human rights which has forced the U.S to ‘recalibrate’ their issues with the Middle-East nation. However, Prince Salman must love having an American President who is so focused on climate change, energy transition and renewable energy which inadvertently means the rise of OPEC+ and oil prices will have a smooth sailing.

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India and China will have to use their stockpiles

When asked about India, The OPEC chair, Prince Salman said that India should start pulling oil out of the cheap stocks they bought last year. Notably, when prices were down, a lot of oil-importing nations filled their inventories with cheap oil. Saudi Arabia’s Energy Minister is of the belief that India and the rest should exhaust what they have accumulated during the oil price crisis. This would be disappointing to India, as they wanted more supply (lower prices) to boost their economic recovery.



Oil traders and stakeholders did not see this coming. Every speculator short in the market will be “ouching like hell” as HRH Prince Salman warned last year. Kudos to Egypt for hedging against high prices as it seems that prices will keep rising in the foreseeable future. OPEC once again has shown admirable strategy in the global oil market management. Additionally, Saudi Arabia is extending its voluntary output cut by another 1m b/d, and the cartel isn’t increasing output for April.

You can find the full press statement from OPEC here 

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Update: Fire outbreak as tanker explodes

A fuel tanker has exploded around an NNPC filling station on Alagbole-Akute road.



There is a fire outbreak as a tanker carrying Premium Motor Spirit (PMS), popularly called Petrol exploded around an NNPC filling station on Alagbole-Akute road, Ogun State on Saturday.

This was disclosed by some eyewitnesses in the area.

Witnesses said the fire started at about 6:45am while the firefighters were immediately contacted, and they arrived at the scene at about 7:23am.

No injury or death was recorded as a result of the incident.

The incident occurred in a border community with Lagos while the firefighters seen at the scene were officials of the Lagos State Emergency Management Agency (LASEMA).

Officials of the Federal Fire Service were also said to have arrived at the scene of the incident shortly after the fire had been put out.



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