Nairametrics, Nigeria’s leading financial advocacy company, in a bid to provide cutting edge financial and non-financial intelligence report to its readers, has partnered leading digital insights, analytics, and content design platform, Intelligence Interactive Ltd.
What better way is there to start your professional day as a business owner, C-level executive or an investor, than to get the latest digitals insights on your industry and competition on a daily basis – insights that brings to the fore competitive threats that your brand can watch out for and take advantage of.
Imagine being able to get real-time insights on what customers and the media are saying about your industry and competition, and what your competitors are saying about themselves.
You could spot Threats like:
- Customer negative sentiment trend(s) across the industry that would pique your interest.
- New product(s) launched by competition that may be a threat to your brand.
- Newly signed partnership agreements that could impact your market.
- New hires in your area of dominance that could disrupt your industry.
- New campaign launches that could change the value proposition on existing products – such as moving it closer to values you offer.
- Market entrant(s) into new territories and what this means for you.
- New mergers and acquisitions that could strengthen a competition.
You could also spot these Opportunities:
- Consumer complaints that you can solve with a new product.
- Competition’s product(s) failures that you can learn from.
- Product leadership areas that you can reinforce.
- Genuine negative sentiments of customers that you can turn into positive.
- Media usage and mentions of industry leaders that you can learn from.
Competitions own conversations that can give you an idea into their next move or give your brand validation for a move.
All these loaded high profile information at the price of a newspaper – N500 per report (N25,000 monthly for 50 reports, twice daily: Morning and Evening).
Sign up HERE now
Speaking about the partnership, the Managing Director of Nairametrics, Mr. Christopher Pemu, said,
”Our goal at Nairametrics is to be the trusted financial advisor/platform to business owners, C-level executives and investors, by providing them with all the information needed (Financial and non-Financial) to help them make better decisions for their business growth. We have done this successfully in the last 10 years and have become Nigeria’s number one financial advisory website.
“The growth and use of social and digital media globally and in Nigeria has accelerated the speed of information dissemination rapidly. Brands and organizations that will survive in this age, needs to listen to what is being said in real- time; process the information using artificial intelligence, analytics, and various algorithms; and bring out meaningful insights for users, which they can use in an instant or in their day to day business decision making.
“As we know it today, a single tweet can ruin or make a brand. Hence, the need to help brands stay on-top of this trends and conversations, providing the needed insight twice daily to aid quick decision making for growth and profitability.
“The recent #EndSARS online protest has shown that the digital customers’ voice is now so powerful that it can no longer be ignored, as the coalition of customer voices online can lead to the downfall of a business or a whole industry in an instant. So, every business owner or C-level executive in Nigeria needs to constantly monitor the pulse of their industry and make quick decisions by the day, to enable the business maneuver various competitive challenges in the industry.
“Even as an investor, you can see trends, social conversations, and sentiments around your brands of interest clearly. This new intelligence added to all your other information sources will help you make better short term and long term bets on brands, nothing is hidden to you any longer – whether it is customer complaints, competitor’s moves, product fails, etc.
“Now added to all the reports you get from us, you have this industry/competitive intelligence digital insights report, making our work of providing you with all round intelligence for decision making complete and world-class.
“It should normally cost about $1000-$5000 monthly for you to get this type of reports, but with innovation, we have painstakingly searched for the most important information you need (removing all the noise), and put it in this daily report – making it accessible to many brands, while simultaneously reducing the cost by over 90%, so that you can get the report for as low as N500 per report (N25,000 payable monthly).”
Click HERE to subscribe now.
Further more, he emphasized that “due to the quota limits that we have currently, we will only grant access to just 100-500 brands at this time on a ‘first-come-first-serve basis’. Portal for registration is already open and will be closed on the 23rd of November 2020, whether our quota is fully subscribed or not, and if our quota gets full before the 23rd of November 2020 (23 days from now), the payment portal will automatically stop taking orders.
“If you are really passionate about your business growth, continuity, and sustainability during and after this pandemic – when wallet share of customers is not growing, and the balloon market share effect kicks in ( when a brand’s market share increases, another competitor’s market share might reduce), then you know that every information you are able to get about your industry and competition is very key to your survival. A single insight on what your competition might be up to can just be what you need to defend and grow your brand. If you snooze in the fast paced digital world, you will lose out.
“Great news is we have made it affordable, so that all brands of different sizes can benefit. If in the whole year, you get just 1 insight that gets your brand and business above the competition or saves your business from going under/making the wrong business and investment decision; then, it is worth subscribing to at just the cost of a meal – N1, 000 daily for two reports (N25,000 payable monthly).
“The reports cover all the industries on the Nigerian Stock Exchange – Banking, Insurance, Consumer goods, Construction and real estate, Conglomerates, Healthcare, Industrial goods, Natural resources, Oil and Gas, Professional, Other services, and Agriculture. It also gives insights on all the Stock Market brands.
“All you have to do is fill in the industry you are interested, subscribe, and you start getting your reports on all the brands in that industry. If you are a banker or you run a bank-like service – Microfinance, Loans, etc., you can subscribe to the Banking industry report and get daily automated industry/competitive intelligence report on Zenith bank, Gtbank, Union bank, Fidelity bank, Access bank, Providus bank, Sterling bank, UBA, FCMB, and Heritage bank amongst others.
“The ICT sector also has listed and non-listed brands like Paystack, Andela, Flutterwave, Interswitch, and many more, while Professional service includes insights on brands like KPMG Nigeria, DELLOITTE Nigeria, PWC, Ernst and Young (EY). So, if you are an accountant, the professional service is for you and if you are into any form of Information or Communications Technology, then go for information on brands like Mtn, Airtel, e-Transact, Ntel, Globacom, Paystack, and Andela. If you are into other services like Aviation or Hospitality, it will do you good to SUBSCRIBE NOW to your report under the Other services industry.
“If you are like many businesses still using Google alerts to monitor your brand and competition, now is the time to step up, because social media insights is where the conversation happens now. Google alerts doesn’t cover that, meaning you will be missing out on almost 80% of the conversation.”
You can step up now by SUBSCRIBING NOW
Speaking to the Country Representative of Intelligence Interactive Ltd, Mr. Temiloluwa Sobowale, a Digital and Marketing Analytics Professional with over 12 years industry experience. He said,
“Nairametrics is committed to being ahead of the curve and at per with global news houses in providing the needed information to executives, investors, and business owners for quick decision making and growth.
“Adding automated digital insights industry reports to their service offerings, shows a commitment to leveraging cutting edge technology in assisting its readers to achieve the highest possible height in business, investing, professional, and individual lives. We must commend their efforts in pulling this through. Many leading brands in Nigeria already use this tool for insight at the enterprise level and is gradually becoming the preferred digital insight tool for Nigerian brands.
“The key competitive advantage of the tool and why it is better suited for the Nigerian market more than any other digital insights is because of its heavy localization to the Nigerian market (training the algorithm to understand our nuances and also being able to properly categorize sentiment of conversations in English, Igbo, Hausa, and Yoruba. It’s the most suited sentiment analytics tool for the space), while also providing local technical support to boost localization and getting the needed help from the global technical team.
“You really need to thank the team at Nairametrics, because this is bringing insights needed for business growth in this digital age, hitherto, only available for Enterprise brands, and at huge prices to smaller businesses, making it available for all to have access at an affordable daily price of N1000 (N25,000 payable monthly).
“If you are serious about business growth, sustainability, and profitability in the digital age, you need to seize the opportunity to register before Nairametrics’ subscription quota gets filled up on or before the 23rd of November 2020.”
The quota will not be increased, SO NOW IS THE BEST TIME TO SUBSCRIBE HERE.
UBA gets double honours at BAFI Awards
… Wins Best Bank of the Year, International Bank of the Year
Pan-African financial institution, United Bank for Africa (UBA) Plc, carted two highly coveted laurels at the BusinessDay’s Bank and other Financial Institutions Awards (BAFI) winning the Bank of the Year and the International Bank of the Year at the glamorous event held over the weekend.
The bank beat other strong contenders – Zenith Bank, Guaranty Trust Bank, Access Bank and First Bank – to clinch the two top categories in a well-attended ceremony comprising of Bank CEO’s, Captains of Industries and Senior financial executives.
UBA won the ‘Bank of the Year’ in recognition of UBA’s consistent effort in outperforming its peers using a composite of financial metrics, strategic foresight, execution discipline, world-class governance and global vision.
The Bank also won the award for ‘International Bank of the Year’, a keenly contested category, that pitches Nigerian financial institutions that have expanded on the continent against their international peers operating across Africa.
UBA’s Deputy Managing Director, Mr. Liadi Ayoku, who received the awards on behalf of the bank, expressed his delight on the recognition from BusinessDay.
He said, “These awards mark another milestone for UBA Group and is a testament of the diligent execution of the bank’s strategic initiatives on customer service. Being recognized as Nigeria’s best bank complements positive feedback from customers and is a recognition of our improving efficiencies, service quality and innovation. I therefore dedicate it to our growing loyal corporate and retail customers, who are our essence. Given our heritage commitment to Africa’s development, we continue to impact lives through our service as well as funding to individuals, businesses and government.”
Ayoku pointed out that the bank remains focused on its goal of democratizing banking in Africa, leveraging on new technologies and emphasised its determination to change the narrative of financial services in Africa.
Publisher of BusinessDay Newspapers, organisers of the event, Frank Aigbogun, noted that UBA has excelled in the key areas of prioritising customers, which according earned the bank the double honours.
While explaining the rationale behind UBA winning the two prestigious categories in its December issue, Aigbogun noted that the bank stood out in prioritising customers as has been evident in the significant rise in Customer Deposits which leaped by 35.7 % to N5.2trillion up from N3.8 trillion at the end of the last financial year.
He noted that even though Africa’s economic landscape has been unpredictable in recent times which resulted in recession in Nigeria and some of Africa’s best performing economies, the bank still found its rhythm and excelled.
He said, “In these conditions only the most diversified and innovative of regional banks can prosper. And this is precisely why UBA has scooped the BAFI 2020, Best Bank of the year and International Bank of the year, a testament to hard work, resilience. For one, the lender registered impressive top- and bottom-line growth over the review period.”
United Bank for Africa Plc is a leading Pan-African financial institution, offering banking services to more than twenty-one million customers, across over 1,000 business offices and customer touch points, in 20 African countries. With presence in the United States of America, the United Kingdom and France, UBA is connecting people and businesses across Africa through retail; commercial and corporate banking; innovative cross-border payments and remittances; trade finance and ancillary banking services.
COVID-19: FirstBank launches next-generation ATM, spearheads innovation in electronic banking in Nigeria
FirstBank customers can now leverage the real-time mobile banking capabilities of their cellphones to activate cash withdrawals at the FastTrack ATM.
In the light of COVID-19, FirstBank has launched the FastTrack ATM, a Next Generation ATM and first of its kind in Africa, designed to promote financial activities on the ATM devoid of any form of physical interaction with the machine. The introduction of the FastTrack ATM which is done in partnership with Inlaks enables customers carry out cash withdrawals without having to touch the interface of the ATM.
With the FastTrack ATM, widely referred to as Touchless Solution, the customer carries out the transaction by using his or her mobile phone to perform the needed steps designed originally for implementation on the ATM. By using one’s phone, the transaction is carried out – in advance – through the Bank’s USSD or mobile banking option. Upon the schedule, the customer visits the FastTrack ATM to complete the transaction by tapping a contactless Near Field Communication (NFC) card on the ATM to withdraw his or her cash.
FirstBank customers can now leverage the real-time mobile banking capabilities of their cellphone to activate cash withdrawals at the FastTrack ATM. The ATM solution is the Bank’s response to control the spread of COVID-19, whilst promoting the safety of customers that carry out transactions at the ATM.
Speaking on the launch of the FastTrack ATM, Dr. Adesola Adeduntan, CEO, First Bank of Nigeria Limited said ‘at FirstBank, we are driven to provide seamless financial solutions to ensure our customers are able to timely carry out their transactions in safe, secured and efficient ways, thereby putting them ahead in digital banking, not just in Nigeria but Africa. We are delighted to set the pace regarding the use of the Next Generation ATM in Africa which enables customers to use their mobile phones to remotely initiate ATM-based cash withdrawals via our *894# USSD banking or FirstMobile application. At the core of our strategy lies innovation which is critical to adapting to the new normal’.
According to Olufemi Adeoti, Managing Director, Inlaks, “given that consumers are more adaptable to mobile technology Inlaks – the Africa’s leading Information Technology Solutions provider together with Hyosung ATM OEM are partnering with FirstBank to introduce the first fully compliant COVID-19 FinTech ATM. This is in alignment with the ‘new normal’ desired customer experience which includes digitalization and delivering a secure contactless cash access to the bank’s FirstMobile customers for better user experience, simplicity, speed and convenience’’
In recognition of its giant strides at promoting electronic banking in the country, FirstBank’s mobile banking application – FirstMobile – was recently awarded the Best Mobile Banking App award 2020 in the Global Finance Best Digital Bank Awards 2020 as well as 2019 Best Mobile Banking App by Global Business Outlook.
FirstBank has been at the forefront of promoting electronic banking solution in Nigeria. In 2017, the Bank was recognized as the first financial institution in Nigeria and the West-Africa sub-region to issue 10 million ATM cards to customers across the country. The bank was the second in Africa to achieve the milestone.
These feats are achieved through the trusts in its industry-leading innovative banking solutions by over 10 million customers on its USSD *894# banking platform and over 4.1 million customers on its FirstMobile banking application, endearing the Bank to process about 30% of card transactions in the entire banking industry in the country.
First Bank of Nigeria Limited (FirstBank) is the premier Bank in West Africa and the leading financial inclusion services provider in Nigeria for over 125 years.
With over 750 business locations and over 57,000 Banking Agents spread across 99% of the 774 Local Government Areas in Nigeria, FirstBank provides a comprehensive range of retail and corporate financial services to serve its over 15 million customers. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra-Leone and Senegal, as well as a Representative Office in Beijing.
The Bank has been handy at promoting digital payment in the country and has issued over 10million cards, the first bank to achieve such a milestone in the country. FirstBank’s cashless transaction drive extends to having more than 9million people on its USSD Quick Banking service through the nationally renowned *894# Banking code and over 3 million people on FirstMobile platform.
Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, optimised risk management and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner.
FirstBank has been named “Most Valuable Bank Brand in Nigeria” six times in a row (2011 – 2016) by the globally renowned “The Banker Magazine” of the Financial Times Group; “Best Retail Bank in Nigeria” for seven consecutive years (2011 – 2017) by the Asian Banker International Excellence in Retail Financial Services Awards and “Best Bank in Nigeria” by Global Finance for 15 years. Our brand purpose is always to put customers, partners and stakeholders at the heart of our business, even as we standardise customer experience and excellence in financial solutions across sub-Saharan Africa, in consonance with our brand vision “To be the partner of the first choice in building your future”. Our brand promise is always to deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on our inherent values of passion, partnership and people, to position You First in every respect.
elev8 launches new Nigeria Academy, to host event series on Nigeria’s digital future
The event will bring together experts in business, digital technology and economic development to amplify Nigeria’s digital dialogue.
Global technology training company elev8 is delighted to announce the launch of its new academy in Lagos with a series of online events focused on digital transformation in Nigeria.
The Knowledge-based Economy – A Pathway to Nigeria’s Digitally Enabled Future is an opportunity for business leaders to participate in Nigeria’s digital dialogue with industry experts, technology trailblazers and government leaders.
C-suite executives and digital leaders across the country are invited to join elev8 for a special series of events exploring the impact of new technologies and digitalization, as well as the potential risks to economic growth, such as Covid-19.
Digital enablement is increasingly becoming a hot topic for global businesses. In the next few years, the digital economy is projected to be responsible for a quarter of global GDP.
Across the world, businesses are accelerating digital adoption to establish a competitive edge, drive growth and ensure efficiency. For Nigeria to compete on the world stage, investment in new technologies and skills is essential in supporting a transition to a knowledge-based economy.
Digital Event: The Knowledge-based Economy – A Pathway to Nigeria’s Digitally Enabled Future
30 November – 3 December
The event will commence with the release of a cutting-edge research report on November 30. Produced in conjunction with BusinessDay Research and Intelligence Unit.
The report examines the impact of digital transformation on Nigeria’s economic growth over the next three years.
On December 1, participants will gain valuable insight on the digital strategies and tactics deployed by leading market players in an exclusive masterclass, Digitize or Die, hosted by award-winning technology and digital innovator, Sabine VanderLinden.
The event will close on Thursday, December 3 with a live digital dialogue, featuring an expert panel of digital specialists, government figures, and business leaders, looking at the ways that digitization will impact Nigeria’s economic development.
To find out more, or register for the event, please visit: www.elev8me.com/nigeria20