• Login
  • Register
Nairametrics
  • Home
  • Exclusives
    • Financial Analysis
    • Corporate Stories
    • Interviews
    • Investigations
    • Metrics
    • Economy
    • Nairalytics
  • Markets
    • Currencies
    • Cryptos
    • Commodities
    • Equities
      • Company Results
      • Dividends
      • Stock Market
    • Fixed Income
    • Market Views
    • Securities
  • Sectors
    • Agriculture
    • Aviation
    • Company News
    • Consumer Goods
    • Corporate Updates
    • Corporate deals
    • Corporate Press Releases
    • Energy
    • Entertainment
    • Financial Services
    • Health
    • Hospitality & Travel
    • Manufacturing
    • Real Estate and Construction
    • Renewables & Sustainability
    • Tech News
  • Business News
    • Budget
    • Public Debt
    • Funds Management
    • Tax
  • Financial Literacy
    • Career tips
    • Personal Finance
  • Lifestyle
    • Billionaire Watch
    • Profiles
  • Opinions
    • Blurb
    • Op-Eds
    • Research Analysis
  • Recapitalization
    • Access Holdings Offer
    • Fidelity Bank Offer
    • GTCO Offer
    • Zenith Bank Offer
  • Home
  • Exclusives
    • Financial Analysis
    • Corporate Stories
    • Interviews
    • Investigations
    • Metrics
    • Economy
    • Nairalytics
  • Markets
    • Currencies
    • Cryptos
    • Commodities
    • Equities
      • Company Results
      • Dividends
      • Stock Market
    • Fixed Income
    • Market Views
    • Securities
  • Sectors
    • Agriculture
    • Aviation
    • Company News
    • Consumer Goods
    • Corporate Updates
    • Corporate deals
    • Corporate Press Releases
    • Energy
    • Entertainment
    • Financial Services
    • Health
    • Hospitality & Travel
    • Manufacturing
    • Real Estate and Construction
    • Renewables & Sustainability
    • Tech News
  • Business News
    • Budget
    • Public Debt
    • Funds Management
    • Tax
  • Financial Literacy
    • Career tips
    • Personal Finance
  • Lifestyle
    • Billionaire Watch
    • Profiles
  • Opinions
    • Blurb
    • Op-Eds
    • Research Analysis
  • Recapitalization
    • Access Holdings Offer
    • Fidelity Bank Offer
    • GTCO Offer
    • Zenith Bank Offer
Nairametrics
No Result
View All Result
Home Sectors Tech News

Facebook rivals TikTok with launch of video-sharing product inside instagram

Chike Olisah by Chike Olisah
August 6, 2020
in Tech News
Mark Zuckerberg loses $88 billion in less than a year as Meta misses again

Mark Zuckerberg, CEO of Meta

Share on FacebookShare on TwitterShare on Linkedin

Video-sharing social networking firm, Tik Tok, seems to have more competition as Facebook has rolled out its own version of the product in the United States and more than 50 other countries on Wednesday, August 5, 2020.

The social media platform called Reels is a feature within its popular Instagram app and it is embedded with a new short-form video service. Reels allows users to create 15-second clips, like TikTok, and share them publicly or with friends within the Instagram app.

The introduction of this new service, Reels, is coming at the time that TikTok is facing a lot of scrutiny in the United States and days after Tech giant, Microsoft said it was in talks to buy TikTok’s US operations from China’s ByteDance.

RelatedStories

Owner of TikTok ByteDance to buy back shares after amassing $50 billion cash pile

TikTok fined €530 million over Illegal user data transfers to China 

May 2, 2025
Meta announces Llama impact grant for Sub-Saharan African Startups, researchers

Meta releases ‘Edits’ app globally to take on TikTok in creator economy battle 

April 22, 2025

READ MORE: Facebook takes on Zoom with its new video chat feature

ByteDance, acting under pressure from the US government, has agreed to divest parts of TikTok due to threats of being banned by the Trump administration.

With the launch of Reels, the dispute between Facebook and TitTok will get worse with each of them labelling the other as a threat. The 2 social media firms are eager to attract American teenagers, many of whom have been using TikTok for the past 2 years.

Reels was first tested in Brazil in 2018 before it subsequently moved to France, Germany and India. India was TikTok’s biggest market until the Indian government banned it last month due to a border dispute with the Chinese government. Facebook also tried out a standalone app called Lasso, but its acceptability was quite low.

READ ALSO: Amazon, Apple, Facebook and Microsoft hit all-time highs, with combined market value of about $5 trillion

Facebook, owner of Instagram, has a poor track record of cloning popular social media apps. The company has had much better success adding popular features from rivals into Instagram and the regular Facebook app, like when it added the Stories feature based on Snapchat.

The similarities between the 2 firms have led the Chief Executive Officer of TikTok, Kevin Mayer, to refer to Facebook’s Reel as a copycat product that will make use of Instagram’s enormous existing user base after their other copycat service, Lasso, failed quickly.

The vice president of products at Instagram, Vishal Shah, acknowledged the similarities of both services in a video conference call with reporters on Tuesday, saying that inspiration for the products comes from everywhere including Facebook’s teams and the ecosystem in general.

READ MORE: Facebook’s shares up by 1.2% after it acquires GIPHY

The company said that Reels gives people new ways to express themselves, discover more of what they love on Instagram and help anyone with the ambition of becoming a creator take centre stage.

Instagram has no immediate plans of offering advertising or other ways for users to make money through Reels, although it recruited young online stars to test the product ahead of launch.

Facebook’s Instagram is launching Reels at a vulnerable time for its biggest competitor, TikTok. Microsoft has since emerged as the frontrunner to acquire a majority stake in TikTok’s US operations, following their divestment plans and could conclude talks within 3 weeks.


Follow us for Breaking News and Market Intelligence.
Tags: Business NewsFacebookReelsTikTok
Chike Olisah

Chike Olisah

Chike was a banker with over 11 years experience in retail and commercial banking, risk management, treasury portfolio management and relationship management. He also acquired some experience in financial management and do have some special interest in investment analysis and personal finance. He had stints with financial institutions like the former Intercontinental Bank and Fidelity Bank.

Related Posts

Owner of TikTok ByteDance to buy back shares after amassing $50 billion cash pile
Sectors

TikTok fined €530 million over Illegal user data transfers to China 

May 2, 2025
Meta announces Llama impact grant for Sub-Saharan African Startups, researchers
Sectors

Meta releases ‘Edits’ app globally to take on TikTok in creator economy battle 

April 22, 2025
Meta rolls out Teens Accounts on Facebook, Messenger to protect under 18 users
Sectors

Meta rolls out Teens Accounts on Facebook, Messenger to protect under 18 users

April 8, 2025
TikTok , Italy
Sectors

Amazon, OnlyFans founder join race to acquire TikTok as April 5 deadline nears 

April 3, 2025
Senator calls for Nigeria’s foreign reserves management to be handed over to Nigerian banks
Sectors

TikTok, X, others could create 200,000 jobs for Nigerians with physical offices – Ned Nwoko

March 21, 2025
NDPC investigates TikTok, Truecaller for alleged data breaches 
Sectors

NDPC investigates TikTok, Truecaller for alleged data breaches 

March 20, 2025
Next Post
Rating agencies, Agusto and GCR affirm 'AAA' long term credit rating of Infracredit, with stable outlook

Rating agencies, Agusto and GCR affirm 'AAA' long term credit rating of Infracredit, with stable outlook

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Emple
nlng
first bank
Zenth Bank








DUNS

Recent News

  • Gates Foundation renews $1.6 billion support to Gavi to sustain childhood immunization amid aid cuts 
  • Lagos launches HaemoCentral system, LSBTC website to digitize blood transfusion services 
  • Select SWOOTs soar as All-Share nears 120,000; OKOMUOIL trades N3.2 billion value 

Follow us on social media:

Recent News

Gates Foundation renews $1.6 billion support to Gavi to sustain childhood immunization amid aid cuts 

Gates Foundation renews $1.6 billion support to Gavi to sustain childhood immunization amid aid cuts 

June 25, 2025
Lagos launches HaemoCentral system, LSBTC website to digitize blood transfusion services 

Lagos launches HaemoCentral system, LSBTC website to digitize blood transfusion services 

June 25, 2025
  • iOS App
  • Android App
  • Contact Us
  • Home
  • Markets
  • Sectors
  • Economy
  • Business News
  • Financial Literacy
  • Disclaimer
  • Ads Disclaimer
  • Copyright Infringement

© 2025 Nairametrics

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Social Media Auto Publish Powered By : XYZScripts.com
No Result
View All Result
  • Home
  • Exclusives
    • Financial Analysis
    • Corporate Stories
    • Interviews
    • Investigations
    • Metrics
    • Economy
    • Nairalytics
  • Markets
    • Currencies
    • Cryptos
    • Commodities
    • Equities
      • Company Results
      • Dividends
      • Stock Market
    • Fixed Income
    • Market Views
    • Securities
  • Sectors
    • Agriculture
    • Aviation
    • Company News
    • Consumer Goods
    • Corporate Updates
    • Corporate deals
    • Corporate Press Releases
    • Energy
    • Entertainment
    • Financial Services
    • Health
    • Hospitality & Travel
    • Manufacturing
    • Real Estate and Construction
    • Renewables & Sustainability
    • Tech News
  • Business News
    • Budget
    • Public Debt
    • Funds Management
    • Tax
  • Financial Literacy
    • Career tips
    • Personal Finance
  • Lifestyle
    • Billionaire Watch
    • Profiles
  • Opinions
    • Blurb
    • Op-Eds
    • Research Analysis
  • Recapitalization
    • Access Holdings Offer
    • Fidelity Bank Offer
    • GTCO Offer
    • Zenith Bank Offer
  • Login
  • Sign Up

© 2025 Nairametrics