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MultiChoice in another pay-as-you-view tussle with Reps

Pay-per-view usually applies to a one-off broadcast of high stakes games like football, boxing and wrestling matches.

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MultiChoice in another pay-as-you-view tussle with Reps

This is indeed a difficult time for the management of MultiChoice Nigeria, owner of DStv and GOtv, as the Pay TV may be forced to answer the same questions for the umpteenth time.

In few days, the House of Representatives, which has begun an investigation of cable and satellite television service providers in Nigeria over their high tariffs and monopolised bouquets, will invite the company to answer questions over the much talked-about ‘pay as you earn.’

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Though, it is an industry probe, the House is specifically probing Digital Satellite Television, a South Africa-based provider owned by MultiChoice, for allegedly cheating its Nigerian subscribers by restricting them to prepaid plans.

Chairman of the committee, Unyime Idem, at an investigative hearing held in Abuja on Thursday, said that the National Broadcasting Commission (NBC) had been summoned to explain why DSTV and other service providers refused to introduce pay-per-view.

READ MORE: DStv plans to go “dishless” as it introduces streaming product come 2020 

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Idem said, “Today, we want to hear from you and your team, how the industry can be properly managed so that beneficiaries who are Nigerians can smile at the end of the day. I am sure you must have been hearing of the yearnings of Nigerians for years now, who are the subscribers to these services, that they are not happy with the current services they are getting from the providers.

“They have been crying on a daily basis that they are not satisfied with the services they are getting from the providers in terms of high charges, price hike and, most importantly, considering what is obtainable in other countries of the world, that is pay-per-view offer that other countries are giving to their subscribers.

“Why is it not implemented in Nigeria? We want to know your position as the regulator of this service providers. What are the bottlenecks? What are the constraints? What are the implications? Why are we not enjoying ‘pay as you go’ as subscribers to these service providers?”

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READ ALSO: Airtel Nigeria launches “Airtel TV”

MultiChoice says …

Meanwhile, MultiChoice has explained that there are some misconceptions about what Pay per View means.

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The company’s spokesperson, Caroline Oghuma, told Nairametrics in an email interview a few months ago that it was not a service that enabled one to match consumption to subscription as was the case with a meter or mobile phone.

She said, “It is a type of pay television service by which a subscriber of a television service provider can purchase events to view via private broadcast. It usually applies to a one-off broadcast of high stakes games such as football, boxing and even wrestling matches.

“Pay per View service can be purchased via a cable or satellite TV provider as a non-refundable separate package in addition to a pre-existing subscription. An example of pay per view in action was the Mayweather vs. McGregor fight, aptly dubbed ‘The Money Fight’. In this case, subscribers had to each pay up to $100 for the bout in the US, and watch or not, the subscription ended with the 10 round fight.

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“We broadcast the same boxing match to our Premium subscribers at no extra cost, and those who have Exploras were able to record the match and re-watch at another time. It is important to state that it is an expensive service to subscribe to. To date, no pay TV operation globally has a model based solely on pay as you view, as it is not a viable business model.”

READ ALSO: All Tech Companies eventually became Fintechs- Google to launch new debit card

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She added that the company urged its customers to download DStv Now where they could watch all the content on their current subscription on the go, via phone or tablet. DStv Box-Office, a service available on the Explora decoder, enabled them to rent a movie at N400, for 2 days.

Previous probe

Meanwhile, members of the House had, on March 17, 2020, taken turns to criticise DSTV for refusing to introduce pay-per-view.

Consequently, the House had resolved to set up the committee to probe into the matter, with the mandate to invite Federal Government agencies regulating the industry, including the Federal Ministry of Communications and Digital Economy, and the Nigerian Communications Commission.

Again, on June 2, 2020, the House inaugurated an ad hoc committee to investigative the increment of subscription rates by Multichoice and other cable television service providers.

The committee, which the Speaker, Femi Gbajabiamila, constituted and inaugurated, assured Nigerians of justice and fairness, saying that it would work towards making the providers adopt ‘pay per view’ system.

Patricia

Abiola has spent about 14 years in journalism. His career has covered some top local print media like TELL Magazine, Broad Street Journal, The Point Newspaper. The Bloomberg MEI alumni has interviewed some of the most influential figures of the IMF, G-20 Summit, Pre-G20 Central Bank Governors and Finance Ministers, Critical Communication World Conference. The multiple award winner is variously trained in business and markets journalism at Lagos Business School, and Pan-Atlantic University. You may contact him via email - [email protected]

5 Comments

5 Comments

  1. Bimbo

    June 27, 2020 at 3:27 pm

    Hmmmm will be interested in the final outcome of this debate. Multichoice owners of dstv have always had the upper hand in this matter from day 1 , if you watch dstv or not ince you pay for that month thats it the consumer has no say to what happens to there viewing during that month…living in Nigeria where light is a big issue,if for instance you paid for a month or months and the power to that area is affected you’ve paid for your dstv and thats that. They make all the money we are left with consequences. If this pay as you go thing can be introduced it will help us save cash

  2. Emmanuel

    June 27, 2020 at 3:54 pm

    This is not the first time this pay per view is being investigated by House of Reps. It will yield no results and the investigation won’t change anything. I have not seen any investigation or probe by Senate of HoR that brought any meaningful results. All Multichoive need do is to dole out a few millions and that will end the probe

  3. Segun

    June 28, 2020 at 10:46 am

    We are tired of Dstv. They should borrow a leave from Startime. Startime operating pay as you View if you like and at the same time they operate monthly subscription which ever you want. If this is the only one thing house will do to help massess of this country, this shall be remembered forever.

  4. Ayeni Olubunmi

    June 29, 2020 at 2:05 am

    I pray something good comes out this time around. Nigerians are being short changed daily. One pays for this service and electricity providers will make it impossible for you to watch. In order not to lose your subscription for the month, you have to buy fuel to power your generator, double expenses! Come to think of it, how many hours a day do we watch programs on DStv. We need HELP!

  5. Pippo Inzaf

    July 3, 2020 at 12:40 am

    It’s sickening to know that nothing will happen to the address the rip off Nigerians are suffering at the hands of these monopolized satellite TV provided called multi choice.
    The new tariffs is a clear form of day light robbery, and our government don’t seem to give a rats ass…

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Entertainment

How to get creative sector loan from the CBN, Bankers Committee

The bank will then discuss, analyze your request and if successful will disburse the funds.

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CBN issues guidelines to Finance Institutions on establishment of Subsidiaries and SPVs, CBN injects $2.63 billion to defend naira in one month, CBN’s COVID-19 N50 billion targeted credit facility, CBN’s heterodox policies buoys credit growth

The Central Bank of Nigeria (CBN), in collaboration with the Bankers’ Committee, has outlined how to get the creative sector loans.

Both parties developed a Creative Industry Financing Initiative (CIFI) as part of efforts to boost job creation in Nigeria, particularly among youths in the country. The initiative has four pillars which include Fashion, Information Technology, Movie and Music.

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It would be recalled that last year, the CBN in conjunction with the Bankers’ Committee unveiled the Creative Industry Financing Initiative (CIFI), which was to enable businesses to obtain loans up to the tune of N500 million.

Interested applicants in the creative industry are advised to submit their applications to their banks for approval and subsequent disbursement.

READ MORE: CBN to boost creative industry with N22 billion 

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How to benefit from the Creative Industry Financing Initiative (CIFI): The categories of businesses to benefit from this include Fashion, Information Technology, Movie Production, Movie Distribution, Music and Software Engineering Student Loan.

Part of the steps in applying for the loan is to prepare your business plan or statement on how much you want for your business.

You can get a loan of up to:

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  • N3 million for a Software Engineering Student
  • N30 million for a Movie Production business
  • N500 million for a Movie Distribution business
  • Cover your rental/service fees for Fashion and Information Technology businesses
  • Cover your training fees, equipment fees and rental/service fees for Music business

After preparation of the business plan stating how much is needed for the business, applicants are advised to go to any bank of their choice to apply for the loan.

The bank will then discuss, analyze your request and if successful will disburse the funds. It must be noted that the maximum interest rate of 9% per annum (all charges inclusive) is applicable to all loans.

The period for the repayment of the loan in the different categories are:

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  • For Software Engineering Student Loan, it is a maximum of 3 years
  • For Movie Production and Distribution, it is a maximum of 10 years
  • For Fashion, Information Technology (IT) and Music, it is a maximum of 10 years.

For more information, you can visit www.cbn.gov.ng

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Entertainment

FG hands over National Theatre to CBN, Bankers Committee, to create 1 million jobs

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CBN issues guidelines to Finance Institutions on establishment of Subsidiaries and SPVs, CBN injects $2.63 billion to defend naira in one month, CBN’s COVID-19 N50 billion targeted credit facility, CBN’s heterodox policies buoys credit growth

The Federal Government has announced the official hand over of the National Arts Theatre Complex at Iganmu Lagos, to the Central Bank of Nigeria (CBN) and the Banks under the aegis of the Bankers’ Committee, in order to commence the renovation of the facility.

This was contained in a tweet post by the Presidential Aide to President Muhammadu Buhari on New Media, Tolu Ogunlesi, on his official Twitter handle on Sunday, July 12, 2020.

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It would be recalled that last year, the CBN in conjunction with the Bankers’ Committee unveiled the Creative Industry Financing Initiative (CIFI), which was to enable businesses to obtain loans up to the tune of N500 million.

During the event which was attended by the Minister for Information and Culture, Lai Mohammed and the Lagos State Governor, Babajide Sanwo-Olu, the CBN Governor, Godwin Emefiele, said the bankers were targeting 1 million jobs from this project in the next 5 years.

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In the tweet post, Tolu Ogunlesi said, ‘’The Nigerian Government on Sunday officially handed over the National Theatre complex in Lagos to Central Bank of Nigeria and Banks under the aegis of the Bankers’ Committee, to commence the renovation of the facility.’’

Emefiele said the handover of the facility to the committee was timely, considering the external headwinds facing the country’s economy at the moment. He said that the renovation of the facility which would be completed in 18 months, would have transformed the facility into Nigeria’s Creative Industrial Centre.

According to the CBN boss, the National Arts Centre will be comparable to other world-class entertainment and convention centres in any part of the world. He said the activities in the centre which would include music, movies, fashion and ICT, could be a very important source of growth and reduce the dependence on revenues from crude oil.

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He pointed out the creative industry has the potential to generate over $20 billion annually for Nigeria with its human capital resources and an enabling environment that would harness the creative talents of her youths.

Emefiele said: “We must do more to encourage the innovative works of these young talented Nigerians as they can make significant contributions to the growth and development of our country.’’

“Secondly, given our growing population of close to 200m people, out of which 60 per cent are under the age of 35, it is imperative that we strive to create opportunities that will keep our youths engaged, as it would portend great dangers for the progress of our nation if we allow these talents go to waste”

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Emefiele said that the Creative Industries Financing Initiative which was set up in December 2018 was to support startups and existing businesses as well as foster development of Nigeria Creative Industries Centre in 4 major cities in Nigeria. He said the bankers’ committee would support the creative industry with about N25 billion of initial funding.

He said upon the completion of the renovation works at the theatre with the supporting facilities, the committee intends to set up similar creative industries centres in Kano, Port-Harcourt or Enugu.

He also said that the theatre would support skills acquisition and job creation for over 1 million Nigerians. These Nigerians will be empowered with funds at a single digit interest rate, high-level training using state of the art tools and networks that will enable them to turn their ideas into a reality.

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He revealed that the supporting facilities like retail outlets, hotels, entertainment centres and an international conference centre would also help to reposition the centre as a viable location for high-level international meetings and conventions.

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Multichoice group adds live sports to streaming service, Showmax

Showmax Pro in Nigeria and Kenya will also have news and music channels.

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Multichoice group to add live sports to streaming service, Showmax

In a bid to compete better with Netflix and Amazon, Africa’s biggest pay-TV firm, Multichoice Group Ltd, has started streaming live sports including Premier League soccer through an upgraded version of its Showmax service.

According to the head of the company’s Connected Video Division, Niclas Ekdahl, Multichoice is offering the new Showmax Pro in Nigeria and Kenya as of Tuesday and will add more sub-Saharan African countries over the next 2 months.

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This business decision is designed to attract more subscribers and set Showmax apart from Netflix and Amazon Prime, which have both been expanding aggressively in Africa.

Multichoice had launched the video-on-demand service 5 years ago in order to halt movements from its more expensive TV service, thereby positioning itself as a better provider of more localized content than Netflix and Amazon.

READ MORE:DStv earns most preferred pay Tv recognition during festive season)

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However, in order to keep up with the trend, Netflix started to commission and screen Africa-produced dramas such as Queen Sono and Blood and Water, as part of its own strategy to attract viewers. Faster internet connections and cheaper packages on the continent have equally made online streaming a viable alternative to pay-TV.

The SuperSport unit of Multichoice is the most attractive of the media group’s broadcasts, showing live sports events like soccer, rugby, cricket and golf from all over the world. Sharing content with Showmax risks encouraging subscribers to move to a cheaper platform, although the Pro offering will be more expensive than the currently available service.

Showmax Pro, which will also have news and music channels, costs $19.66 a month in Kenya, compared with $7.11 for the sport-less version. DSTV packages in the East African country, with varying amounts of the sport, range from $39.32 to as much as $69.01.

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According to Ekdahl, “A cheaper, smartphone-based version is also planned. With the mobile-only version, anyone with a smartphone in sub-Saharan Africa can access our content offering. This is something no other service is doing and we think it’s a game changer.”

It can be recalled that just last month, MultiChoice signed deals with Netflix and Amazon to offer their streaming services through its new decoder. The move is to help Africa’s largest pay-TV firm retain teeming subscribers and attract potential viewers.

 

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