Connect with us
iubh
Advertisement
Alpha
Advertisement
Hotflex
Advertisement
Advertisement
UBA
Advertisement
Patricia
Advertisement
app

Appointments

YouTube appoints Nigeria’s Alex Okosi to head its European, Middle East, African markets 

YouTube has appointed Nigeria’s Alex Okosi as the MD of its Emerging Markets for YouTube in Europe, the Middle East and Africa (EMEA).

Published

on

Youtube appoints Nigeria’s Alex Okosi to head its European, Middle East, African markets 

Nigeria’s Alex Okosi has taken over the reins at YouTube after his appointment as the Managing Director of Emerging Markets in Europe, the Middle East and Africa (EMEA).

Prior to his appointment, Okosi was the Executive Vice President and Managing Director of Viacom/CBS Networks Africa and BET International.

Youtube appoints Nigeria’s Alex Okosi to head its European, Middle East, African markets 

Alex Okosi

Okosi will be taking over the YouTube business and partnership team in Europe, Middle East and Africa, to further drive the penetration of the video-on-demand platform in these locations, the Head of YouTube EMEA, Cecile Frot-Coutaz, said.

A statement by Frot-Coutaz said, “I look forward to welcoming Okosi to our YouTube EMEA leadership team. He brings a wealth of experience in the content industries and has a track record for building businesses and audiences in established and new markets. Okosi will be leading our existing teams in Russia, Sub-Saharan Africa, Turkey, the Middle East and North Africa (MEAN) to drive further expansion in these key markets.”

Okosi, while commenting his appointment, said, “I am very excited to be joining Frot-Coutaz’s leadership team to continue empowering creators and elevating value for viewers and partners across the region.”

[READ MORE: Atiat Leasing Limited Announces appointment of new MD/CEO)

Why YouTube is taking this step: YouTube has been investing heavily to grow its customer base in Europe, Middle East and Africa. Part of the investment included the emPawa initiative created in collaboration with singer, Mr Eazi.

Deal book 300 x 250
Sigma Pensions

emPawa is an initiative announced July last year (2019) at the annual Google for Nigeria event. It was created to support creatives and untapped talents in the music industry. The initiative is the platform that produced Joeboy, the ‘Beginning’ crooner, and supported about nine other talents.

Youtube appoints Nigeria’s Alex Okosi to head its European, Middle East, African markets 

Frot-Coutaz

Frot-Coutaz explained that the platform has helped increase the fan base of these artistes beyond sub-Saharan African. This was the purpose of the creation. She disclosed that 70% of the views from the 25 most-watched Sub-Saharan African artistes came from outside the continent. It should be noted that YouTube had launched YouTube Music and YouTube Premium in the Middle East and North Africa in September 2019.

Enormous opportunities for few players: The creation of these platforms shows there are still opportunities yet to be tapped in the music industry, and YouTube seems to be positioning itself to take advantage of the growing video music streaming industry in these regions. Unfortunately, unlike the audio-streaming market, the music-video streaming market is monopolised.

Currently, the video streaming music platform is monopolised by YouTube, and no other local or foreign music video streaming platform has come closer to shaking up its dominance. However, the music video streaming market is large for new entrants, and with YouTube offering artistes one of the lowest streaming royalty, new platforms can take advantage of this payment gap to penetrate the market.

Stanbic 728 x 90

 

Olalekan is a certified media practitioner from the Nigerian Institute of Journalism (NIJ). In the era of media convergence, Olalekan is a valuable asset, with ability to curate and broadcast news. His zeal to write was developed out of passion to shape people’s thought and opinion; serving as a guideline for their daily lives. Contact for tips: [email protected]

Click to comment

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Appointments

Usman Alkali Baba assumes office as new IG of Police

The FG announced that IGP Usman Alkali Baba assumed duty as the new Inspector General of Police on Wednesday.

Published

on

The Federal Government announced that IGP Usman Alkali Baba assumed duty as the new Inspector General of Police on Wednesday.

The FG disclosed this in a statement on Wednesday evening, citing that he is taking over from IGP Mohammed Abubakar Adamu, NPM, who retired after 35 years of meritorious service to the nation.

What the FG is saying

“The handing/taking over of leadership between the former and new Police Chiefs was held in a brief but colourful ceremony at the Force Headquarters, Abuja. The event was climaxed with the symbolic handover of the Nigeria Police flag.

The new IGP, who is the 21st indigenous Inspector General of Police, Ag. IGP Usman Alkali Baba, NPM, psc (+), fdc, a fellow of the National Defence College, hails from Geidam in Yobe State. He was commissioned into the Nigeria Police Force on 15th March 1988 as a Cadet Assistant Superintendent of Police.

He holds a Masters degree in Public Administration (MPA) and a Bachelor of Arts degree in Political Science.

The FG also disclosed that the new IGP believes in the provision of motivational and credible leadership driven by professionalism and strategic planning, all directed at stabilizing internal security and modernizing police operations within the framework of citizens’ consent, trust, and the rule of law.

In case you missed it 

The Federal Government revealed why President Buhari terminated the appointment of the outgoing Inspector General of Police (IGP), Muhammad Adamu, before the expiration of the 3-months extension, saying the ex-IGP’s tenure was terminated following the completion of the selection process for a new Inspector General of Police.

Hotflex
Sigma Pensions
Continue Reading

Appointments

FSDH appoints FCMB Director, Bukola Smith as new Managing Director and CEO

FCMB appoints FCMB Executive Director, as new Managing Director and CEO, to replace Hamda Ambah.

Published

on

Bukola Smith, the Executive Director, Business Development, in First City Monument Bank Limited has been appointed by FSDH Merchant Bank as the new Managing Director and Chief Executive Officer of the Lagos based financial institution.

This information was revealed in a recent post made by Smith, the new MD/CEO of the bank via her official LinkedIn account.

Her appointment will take full effect in mid-April, 2021, as she moves to take over from Hamda Ambah who will retire from the bank with effect from April 27th, 2021, after 28 years of service to the company, including four years and three months as the Managing Director of the Merchant Bank.

Smith is expected to take on the full responsibility of leading FSDH Merchant Bank to greater heights of global success, building on the impressive work Ambah has done in the last four years and three months as the Managing Director of the Merchant Bank.

What they are saying

Commenting on her appointment, Bukola Smith said:

“Super excited to announce my appointment as the new MD/CEO of FSDH Merchant Bank from mid-April, 2021. Thus, bringing an end to 14 beautiful and impactful years at FCMB.”

Special thanks go to all my friends and colleagues, who made my time at FCMB an amazing experience.

It is a privilege to take over from a Super Mentor, Hamda Ambah who has done a great job in steering the ship over the years.”

Sigma Pensions

About Smith

Bukola Smith holds a Bachelor’s Degree in Economics from the University of Lagos, and also holds an MBA from Manchester Business School, University of Manchester, United Kingdom.

Smith was appointed Executive Director, Business Development at First City Monument Bank (FCMB) in 2017, and prior to this, she was the Regional Head, Lagos Region of the Bank.

She has occupied several key positions in FCMB as the Group Head Treasury and Financial Institutions; Divisional Head, Investment Banking and Financial Markets; Director Project and Structured Finance; and Divisional Head, Group Internal Audit, since she joined the bank in 2006.

As the Executive Director in charge of Business Development in FCMB, the bank’s Small and Micro business-focused team moved up to the first position in 2019, to emerge as the best SME supporter in the country – according to a KPMG Customer Service Report 2020.

Stanbic 728 x 90
Continue Reading

  





Nairametrics | Company Earnings

Access our Live Feed portal for the latest company earnings as they drop.