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George Okoro, the Regional Sales Director of Dangote Cement, South-South, has raised the alarm over what he tagged the offering of ridiculous prices of the company’s cement products by some faceless individuals. He advised Nigerians to rely on the company’s numerous outlets to purchase cement and shun internet fraudsters who have taken over the cyberspace with suspicious products.

Okoro said that customers should be careful when some faceless persons promise to give out a bag of cement for N1,400 when the original cement price has always been between N2,400 and N2,500.

[READ MORE: Dangote Cement Plc releases Q1 2019 financial result]

Okoro said, “We have identified those coming online to do this as fraudsters and we have told customers that we have a network of outlets everywhere. We have sales representatives everywhere and we have distributors everywhere. We don’t advise anybody to be dealing with faceless persons.

“Take the next five minutes’ walk anywhere, you will see a Dangote Cement distributor. We have told them not to patronise anybody coming online. Something of N2,400 or N2,500, somebody now comes online to say it is N1,400. You should be suspicious.

“We are advising people to depend on our outlets to get the best buy. They should not depend on those who are internet scammers. We have on several occasions made attempts to counter these online fraudsters.”

Why this matters: Fraud is indisputably a pressing challenge for consumers. This is because of its potential to impact finances, erode customer’s trust and impact brand value.

Although consumer market companies tend to have several third-party touchpoints, such as vendors, suppliers, and distributors, which can significantly increase the risk of collusive frauds that are difficult to detect, with the warning given by Dangote Cement, people are expected to be aware that the company does not presently have any rolled-out bumper promo package.

Meanwhile, Dangote Cement is currently trading N155.70 on the floor of the Nigerian Stock Exchange (NSE).

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[READ ALSO:Brian Egan resigns from Dangote Cement as CFO]

Famuyiwa Damilare is a trained journalist. He holds a Higher National Diploma (HND) in Mass Communication at the prestigious Nigerian Institute of Journalism (NIJ). Damilare is an innovative and transformational leader with broad-based expertise in journalism and media practice at large. He has explored his proven ability in the areas of reporting, curating and generating contents, creatively establishing social media engagements, and mobile editing of videos. It is safe to say he’s a multimedia journalist.

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