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Cinema takings dip by 41% in January

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Cinema in Nigeria, Nollywood movies

Cinema takings in the country may have dipped last month, as the top 20 films across the country’s cinemas for the four weeks of the month grossed over N350 million. This is according to data from the Cinema Exhibitors Association of Nigeria (CEAN).   

Similar data for last month showed that film takings hit overr N600 million.   

For the period ended January 4 to January 10, 2019, the top 20 films grossed N170 million. Aquaman grossed N60 million, Chief Daddy grossed N42.4 million, while Up North grossed N20.9 million.  

For the period ended January 11 to January  17, 2019, the top 20 films grossed N70.6 million, Chief Daddy grossed N24.8 million and Up North grossed N9.1 million

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For the period ended January 18 to January 24, 2019, the top 20 films grossed N61 million. Glass grossed N13.5 million, Aquaman grossed N13 million and Chief Daddy N9 million.

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For the period ended January 25 to January 31, 2019, the top 20 films grossed N52.7 million. Glass grossed N10.7 million, Aquaman grossed N9.4  million, and Upside grossed N7.1 million

Likely reasons for the decline

The month on month decline may be due to several reasons. December was a festive month during which families got out, especially with kids on holidays. Children have since resumed school, and may have less time for such outings.

In the United States, where most of the key production and distribution houses are, January is a winter month when people tend to stay home. As such, film houses tend to release what they term hits much later in the year.

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Onome Ohwovoriole has a degree in Economics and Statistics from the University of Benin and prior to joining Nairametrics in December 2016 as Lead Analyst had stints in Publishing, Automobile Services, Entertainment and Leadership Training. He covers companies in the Nigerian corporate space, especially those listed on the Nigerian Stock Exchange (NSE). He also has a keen interest in new frontiers like Cryptocurrencies and Fintech. In his spare time, he loves to read books on finance, fiction as well as keep up with happenings in the world of international diplomacy. You can contact him via [email protected]

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Business

Nigeria @ 60: Agriculture and the way forward

Nigeria’s agric production has increased significantly but is that enough to say she is on track in its food production policies?

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A few weeks before Nigeria’s 60th anniversary, President Muhammadu Buhari directed that food and fertilizer importers should not be given access to foreign exchange by the Central Bank of Nigeria.

He added that the country would rather empower more local farmers, and use agriculture as a means to solve unemployment among youths.

“We have a lot of able-bodied young people willing to work, and agriculture is the answer,” he stated.

President Buhari’s comments should not come as a surprise to anyone, as he has focused heavily on agriculture and made it one of his main economic goals, even to the point of a border closure directive, that has lasted over a year now.

The most popular agriculture scheme is the Anchor Borrowers Programme launched by the CBN and the President in November 2015, as a means to merge the value chain gap between processing companies and smallholder farmers.

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The scheme provides farmers with financing to increase production. The CBN said in 2018 that since the inception of the scheme, it had disbursed over N55.526 billion to over 250,000 farmers, who cultivated almost 300,000 hectares of farmland for rice, wheat, maize, cotton, soybeans, cassava, etc.

“Two years into the implementation, the programme has contributed to the creation of an estimated 890,000 direct and 2.6 million indirect jobs,” Godwin Emefiele, the CBN governor said.

This is a part of the President’s Home Grown Feeding Programme, which was implemented to end food importation into the country, or commodities that can be grown in the country.

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Other agricultural policies by the President are the Presidential Fertilizer Initiative (PFI), Youth Farm Lab, Presidential Economic Diversification Initiative (PEDI), Food Security Council, and many others.

Agriculture vs other sectors

Buhari’s agriculture programmes have seen record growth of 1.58% in the recent GDP report, as Nigeria’s entire GDP contracted by -6.1%, due to the effect of the coronavirus pandemic on the economy.

Agriculture, however, is still lagging behind the Telecommunication sector, a sub-sector of the Information and Communication sector, which grew by 18.1%.

Past administrations’ neglect of Agriculture

It is obvious to see that unlike past Nigerian leaders, Buhari has taken agriculture serious, to the point of banning food imports (border closure). However, the border closure directive has caused Nigeria’s food inflation to spike to 16%, as imports were disrupted, which meant that the limited local supply was stretched thin.

Feyi Fawehinmi, co-author of  “Formation: The Making of Nigeria from Jihad to Amalgamation” says that the reasons for the neglect of other sectors during the crude oil boom era are a direct result of getting flushed with petrodollars.

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“It’s one of the ways oil damages everything else. When faced with the choice of where to channel your energy based on the potential rewards, nothing can match oil and definitely not agriculture. But it’s easy to blame the government alone. Nigerians were also afflicted by the same problem. There’s a very old 1982 article which showed that in the late 70s, 40% of the senior agric researcher jobs advertised by the government were permanently vacant with no takers,” he says.

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Joachim MacEbong, the Senior Analyst at socioeconomic research firm, SBM Intelligence, says that for Buhari, it’s more of old habits dying hard.

“He closed borders before as military Head of State. He has also talked about middlemen before, way back. Why now? He’s been going to great lengths to ‘protect the Naira’. He’s just defaulting to previous ideas.” MacEbong said.

Present Agriculture scorecard

According to Nairametrics Research, the last time the National Bureau of Statistics (NBS) released data on the number of Nigerians employed in the agriculture sector was Q3 2017, which showed that 32 million Nigerians were employed in the sector. The 2019 estimates of Agriculture places the percentage of total employment at 35.1%.

Affiong Williams, the founder of the food processing company, ReelFruits, told Nairametrics earlier stated that she did not think sending more Nigerians to the farms would increase productivity because “There is very little material productivity to achieve by increasing physical labour on the farms. Productivity increases in Agriculture, which moves the needle on production output, are more impacted by things like fertilizers, mechanization, and increased technical expertise. Manual labour is no match for any of those things.”

For exports, despite lagging behind our peers in the value of exports, Nigeria’s monthly exports earnings from agriculture have improved in the past 4 years. In January 2016, agricultural exports raked in N4.1 billion, according to Nairametrics Research, rising to N25 billion by January 2017 and maintaining its momentum to exports of N26 billion for January 2018. In one year (April 2019 – March 2020), total agriculture exports hit N289 billion for Nigeria’s top ten agriculture export products.

Agriculture exports for the first 6 months of 2020 were N204.45 billion, which is a sign that productivity is increasing in the sector to enable export growth.

However, the increased productivity does not replicate itself in the food inflation index, which could be a sign that Nigeria is not producing enough to meet local demands. Food inflation has grown significantly for the past 2 years, from a rate of 13.31% in September 2018 to 16% in August 2020. Nigeria’s increased food production and agriculture exports are not enough, as the gains of curbing imports are not being felt by the customer paying higher prices for food each month.

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Strategies to refocus

Affiong Williams told Nairametrics last week that Nigeria’s over-reliance on smallholder farming might be the biggest hindrance by the government to improving Nigeria’s yields per hectare.

She added that even though the current model may be seen as a ‘development activity’ it barely achieved its true aim.

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To improve the output of any crop, one needs to do a lot of testing and control for so many factors to be able to arrive at the right conditions, which increase productivity. Smallholder farmers do not have the resources to do this type of ‘A/B testing’ as it were, and so it is very difficult to get true information and disseminate the right techniques that all of these farmers can apply. I think the government needs to enable more commercial farming by the private sector who are able to acquire the resources to increase productivity and disseminate such learnings at a faster pace.” Williams said.

Joachim MacEbong says Nigeria cannot deal with the food inflation problem without food imports, as the local demand is just too high to be addressed by local supply.

“Firstly, Nigeria cannot arrest food inflation without imports. The local demand is too great,” he opined

He adds that local production is also disrupted by factors like proper storage and the farmer-herder clashes, leading to insecurity in the sector.

Saying, “Secondly, Nigeria’s agricultural productivity is hampered by several factors that need to be addressed in parallel. From seeds, irrigation to appropriate storage, adequate security to allow farming carry on peacefully, to good roads to ensure the products reach the market in good time. All these issues need to be addressed in order to boost productivity. Also, smallholder farming is not ideal. Increased productivity goes hand in hand with increased mechanisation. As only 3% of Nigeria’s farming is mechanized, one of the lowest in the world. Our average yields are also very low. Types of seeds as well as irrigation and access to fertiliser are all crucial.”

Economic possibilities for Nigeria’s Agriculture sector

MacEbong says the opportunities are many but value addition to the sector needs to be a focus, followed by compliance to export market standards.

“There are a lot of possibilities, but Nigeria needs to focus on value addition to agric products, as well as strict adherence to the standards of the export markets. EU, for example, is rather strict with their standards, so in order to cultivate that market, the standards have to be followed. Also, our exporting system is so cumbersome due to our bad ports. That must also change. Many exporters have had goods go bad because of that,” he says.

Bottomline

Nigeria’s agric production and exports have increased significantly, as there is more exposure in the sector under Buhari’s administration. However, to increase production enough for the local consumer, Nigeria needs fewer bodies in the sector and larger mechanised farms. Nigeria also needs to be open to import, in order to balance out the supply deficit and deal with an inflation problem, that has already hit a rate of 16% and is expected to rise further.

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Energy

BREAKING: It makes no sense for Petrol to be cheaper in Nigeria than Saudi Arabia – President Buhari

Nigeria sells petrol at N161 per litre when the same is sold at higher in Saudi Arabia, Egypt, Ghana, Chad, and Republic of Benin.

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NDDC, Cash transfer, President Buhari, non-oil Exports, oil revenue, export revenue, FG Waives import duties for medical supplies, Orders Customs to expedite clearing, Presidency faults report on Kyari as Buhari didn’t cancel memos, appointments approved by him

The Federal Government has said that it does not make sense for oil to be cheaper in Nigeria than Saudi Arabia, Egypt, Niger Republic and Republic of Benin, other oil-producing nations.

This was disclosed by President Muhammadu Buhari during his Diamond Jubilee Presidential Broadcast to mark the nation’s 60th independence anniversary on Thursday.

READ: Apple becomes world’s largest public listed company, valued at $1.82 trillion

He said, “We sell petrol at N161 per litre when same is sold at N168/litre in Saudi Arabia, N211/litre in Egypt, N362/litre in Ghana, N362 in Chad, and N346 in Niger Republic among others.

“It does not make sense for petrol to be cheaper in Nigeria than Saudi Arabia.

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READ: Presidency denies building rail line from Nigeria to Niger Republic

Fellow Nigerians, to achieve the great country we desire, we need to solidify our strength, increase our commitment and encourage ourselves to do that which is right and proper even when no one is watching.”

 

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Tech News

Google launches Chromecast with Google TV

Google unveils the Chromecast device to stream contents from Walt Disney Co’s Disney+ and Netflix.

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Google set to extend footprints with acquisition of smartwatch company, Fitbit  , Google wants to start banking with you ,Google partners Flutterwave to train 5,000 merchants, Google to pay Online publishers for high quality contents

Alphabet Inc’s Google, some hours ago, launched Chromecast with Google TV, a hardware platform designed to show contents from leading streaming services like Walt Disney Co’s Disney+ and the most popular streaming service company, Netflix.

The tech juggernaut unveiled the Chromecast streaming device that now comes with a remote control. It will cost $49.99 in the U.S, and will be available in other countries by the end of 2020.

The real advantage this device holds looks to be the underlying search smarts that serve as the foundation for so much of what Google does. Here’s the company discussing the new feature in a blog post:

“Google TV’s For You tab gives you personalized watch suggestions from across your subscriptions organized based on what you like to watch—even your guilty pleasure reality dramas. Google TV’s Watchlist lets you bookmark movies and shows you want to save for later.

You can add to your Watchlist from your phone or laptop, and it will be waiting on your TV when you get home. 

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Best of all, you’ll also have access to thousands of apps and the ability to browse 400,000+ movies and TV shows sorted and optimized for what you like—ask Google Assistant to see results from across your favorite apps, like YouTube, Netflix, Disney+, Stan, 9Now and ABC view, among others.”

The new Chromecast with Google TV comes in a compact and thin design and is packed with the latest technology to give you the best viewing experience. It neatly plugs into your TV’s HDMI port and tucks behind your screen.

Hardware composition:

  • Switching it on, the new Google Tv comes with a crystal clear video in up to 4K HDR at up to 60 frames per second in no time. With Dolby Vision, you’ll get extraordinary color, contrast, and brightness on your TV.
  • The Hardware also supports HDMI pass coupled with Dolby audio content.

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