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Home Business News

Dangote Flour breaks Guinness world record with puff puff

Damilare Famuyiwa by Damilare Famuyiwa
October 29, 2018
in Business News, Company News
World Puff Puff day, Dangote Flour Mills Plc
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Dangote Flour Mills Plc has broken the Guinness Book of Records for the World’s Largest Puff-Puff pyramid. The flour millers had fried two metric tonnes of flour to celebrate the 2018 World Puff-Puff Day on Saturday, October 27, 2018.

How the firm broke the record

The World Puff Puff Day, according to the Group Managing Director of Dangote Flour Mills, Thabo Mabe, is an initiative of the flour miller to celebrate three categories of people, the confectioners who fry the delicacy, the consumers who enjoy the snack and the sellers who make a living by selling it.

Mabe stated that the event was organised to celebrate Nigeria’s creativity in the local delicacy as well as further create awareness for the company’s 1.5kg size launched in March this year.

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“The World puff-puff day is one of the most modern festivals. For us, we thought how do you bring flavour to the household and this is why we introduce the 1.5kg.

“This would make it easier for Nigerians to enjoy their puff-puff, bread and other pastries at a go and make it healthy as well, rather than buying it from the market measured with plastic, which may not be hygienic. But now the small kg is handy, it can be put in the cabinet and consumer can create a flavour of their choice.” – Mabe

The event which also had in attendance the president of Dangote Group, Aliko Dangote, saw the company brake the Guinness book record of 200kg, which equals to four bags of flour recorded to have been fried at a location.

To beat the record, Dangote Flour at the event had fried two metric ton of flour, which is over 40 bags of 50kg. Over 1,000 persons attended the event including school children drawn from different schools.

Following the success of the maiden edition, the Executive Director, Dangote Flour Mills, Halima Aliko-Dangote said the 2019 edition celebration would be in collaboration with other flour manufacturers in the country and would be held to further enlighten Nigerians on the various ways to use flour as well as its nutritional value.


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Tags: Dangote Flour Mills PlcGuinness World RecordWorld Puff Puff day
Damilare Famuyiwa

Damilare Famuyiwa

Famuyiwa Damilare is a trained journalist. He holds a Higher National Diploma (HND) in Mass Communication at the prestigious Nigerian Institute of Journalism (NIJ). Damilare is an innovative and transformational leader with broad-based expertise in journalism and media practice at large. He has explored his proven ability in the areas of reporting, curating and generating contents, creatively establishing social media engagements, and mobile editing of videos. It is safe to say he’s a multimedia journalist.

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