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Nigerians who talked more on phone are likely to be financially healthy – report

The report was gathered across several geo-political zones in the country over the second half of last year.



Lagos business - nairametrics

The Lagos Business School (LBS) Sustainable and Digital Financial Services Initiative in collaboration with Dalberg, a consulting firm recently released a Customer Segmentation Report on financial inclusion.

The report was gathered across several geo-political zones in the country over the second half of last year.

The six segments of the sample population for the report include:

Vulnerable Believers

Vulnerable believers are the lower middle-class to poor, religious, predominantly rural, with limited education. They use financial services infrequently and struggle to pay their bills. They have the lowest aspirations for the future, and are less open and consider themselves less dependable.

 Resilient Savers

Resilient savers are primarily men and are responsible for household financial decisions. They are frequent savers through family, friends, and groups. Savings are largely for emergencies. They are more impulsive than average.


Dependent Individualists 

Dependent Individualists are the lower middle class and mostly female. They have the lowest level of education among all segments. They are the least impulsive and rely on others to make financial decisions for them. They have a lower than average trust in both banks and social networks.

 Digital Youth

Digital youth are the wealthiest segment but have high-income volatility. They are young, well educated and frequent users of digital technology. They are most likely to perceive their community as unequal and believe they can trust their community but not rely on the community to invest in their business.

Confident Optimists

They are the middle to upper class, young, well educated and urban with high self-esteem and a positive view of the past and future. They are the largest users of mobile money and have a strong belief and trust in their community.

Skeptical Cultivators

Lower-middle class, rural, and older than average. They distrust banks and their broader community and are most likely to trust only those they’ve known long. They have the lowest self-esteem but high-self-confidence and sense of control. They struggle with planning but excel at savings.


Common characteristics across all segments  

The following characteristics were prevalent across the six segments:

  • 49% of the sample population had a bank account.
  • 8% of the population have a mobile money account.
  • 36% of the population made use of informal financial tools.
  • Nigerians who talked more on the phone were more likely to be financially healthy.
  • Those with tertiary education are more likely to have a mobile money account. 28% of those with tertiary education were more likely to use a mobile money account compared to the 4% of those without tertiary education.
  • Those in rural areas have a lower likelihood of borrowing compared to urban residents.
  • Spouses are more likely than others to save with groups and borrow from family.
  • Singles have a lower likelihood of borrowing from groups, and allocate more of a windfall to spending on pleasure, than married Nigerians.
  • A large majority of informal group members do not borrow through them. 43% of Nigerians who participate in Informal groups do not participate in them.

Dalberg Group was founded in 2001 by Henrik Skovby. The company provides advisory and research services.

The Lagos Business School was established in 1992 as the Centre for Professional Communications (CPC)

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Onome Ohwovoriole has a degree in Economics and Statistics from the University of Benin and prior to joining Nairametrics in December 2016 as Lead Analyst had stints in Publishing, Automobile Services, Entertainment and Leadership Training.He covers companies in the Nigerian corporate space, especially those listed on the Nigerian Stock Exchange (NSE).He also has a keen interest in new frontiers like Cryptocurrencies and Fintech. In his spare time, he loves to read books on finance, fiction as well as keep up with happenings in the world of international diplomacy.You can contact him via [email protected]

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DEAL: Nigeria’s Cowrywise raises $3m pre-series A funding

Nigerian fintech startup, Cowrywise has raised $3m in pre-series A funding.



Cowrywise to re-launch as Cowrywise Circles, , CowryWise raises $3m pre-series A funding

Nigerian fintech startup Cowrywise has raised $3m pre-series A funding.

This funding round was led by Washington DC-based Quona Capital, with participation from Sahil Lavingia, Tsadik Foundation, and a syndicate of local and diaspora based Nigerian angels.

Founded by Razaq Ahmed and Edward Popoola in 2017, Cowrywise gives Nigerian’s access to a range of goal-oriented savings and investment products.

The Quona led investment brings Cowrywise’s total funding amount to $3.3 million since its 2017 launch.

The company first introduced savings on its platform, followed by mutual funds and they currently have 19 different mutual funds and at least 20% of the total mutual funds in the country are listed on its platform.


According to Ahmed, while Nigerian’s millennials may have high digital connection levels, they lack access to high-quality savings and investment products. Which is what Cowrywise is offering.

The startup has more than 220,000 users currently. According to the Techcrunch, there are only half a million Nigerians actively investing in mutual funds. When compared to the total number of active bank accounts in the country of more than 40 million, it is obvious Cowrywise still has room to grow in the $3 billion markets.

This new funding will be used to increase its customer base and also expand its product offerings, support more fund managers in Nigeria, and build its investment management structure.

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What you should know

  • Cowrywise, an app that helps you easily plan, save, and invest online with the strongest interest rates and investment returns is the first Nigerian startup to be backed by Quona Capital.
  • In June 2018, Cowrywise closed an Angel round of $50,000 led by Microtraction. In August 2018, it raised a $120,000 seed round from Y Combinator and another seed round from Kairos by December of the same year.
  • It received undisclosed funding from K-50 Ventures in April 2019, before receiving an $80,000 grant from UK-DFID backed accelerator, Catalyst Fund. A first for a Nigerian startup.
  • In February 2020, Quona Capital led the $14 million series A round for Kenyan eCommerce Startup, Sokowatch.
  • The company has also significantly invested in South African startups like Lulalend, Yoco, ZOONA, and ALLLIFE.

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Tech News

Whatsapp to require biometric authentication for PC and web access

WhatsApp is adding a new biometric feature to confirm users’ identity when linking accounts to PC or the web.



WhatsApp is adding a new biometric feature to confirm your identity when you want to link your WhatsApp account to a PC or the web.

The social media app is rolling out this new feature for its web and desktop apps, which will let people create an additional authentication layer using biometrics when they want to use WhatsApp on desktop or web.

Users will now have the option (not a requirement) to add in a biometric login, which uses either a fingerprint, face ID, or iris ID — depending on the device — on Android or iPhone, to add in the second layer of authentication.

When implemented, it will appear for users before a desktop or web version can be linked up with a mobile app account.

WhatsApp told TechCrunch that it is going to be adding in more features this year to bring the functionality of the two closer together. There are still big gaps: for example, you can’t make calls on the WhatsApp web version.


To be clear, the biometric service, which is being turned on globally, will be opt-in: users will need to go to their settings to turn on the feature, in the same way, that today they need to go into their settings to turn on biometric authentication for their mobile apps.

WhatsApp has added that it will not be able to access the biometric information that you will store in your device and that it is using the same standard biometric authentication APIs that other secure apps, like banking apps, use.

This new feature will work alongside another, which sends your phone notifications whenever somebody logs into your account on the web or a computer.

What you should know

  • The company has been getting a lot of backlashes since it announced it will now share its users’ personal information, including phone numbers, IP addresses, contacts, and more with Facebook from February 8, 2021.
  • WhatsApp’s new privacy policy forced many users to quit the app and to seek alternatives in Signal and Telegram

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Business News

FG to reopen MSME survival fund payroll support portal in 30 states

The FG has announced that the MSME Survival Fund Payroll Support Portal will be exceptionally reopened for 30 states.



The Federal Government has announced that the MSME Survival Fund Payroll Support Portal will be exceptionally reopened for 30 states that have been unable to meet their quota.

The government in its announcement said that the scheme, which is aimed at supporting vulnerable MSMEs in the payroll obligations of over 500,000 employees for a period of 3 months, will be opened from January 27 to February 2, 2021.

This disclosure was contained in a statement that was issued by the project delivery office of the scheme on Wednesday, January 27, 2021.

According to the statement, the Steering Committee of the MSMS Survival Fund and the Guaranteed Offtake Scheme which is chaired by the Minister of State, Federal Ministry of Industry, Trade and Investment, Mariam Katagum, noted that Benue, Plateau, Bauchi, Kano, Kaduna and Rivers States, in addition to the Federal Capital Territory, have all met their quota and as such are not eligible to participate in the reopening exercise.

The statement from the Project Delivery Office of the scheme partly reads, ‘’The Steering Committee of the MSME Survival Fund and the Guaranteed Offtake Scheme Chaired by the Hon. Minister of State, Federal Ministry of Industry, Trade and Investment, Ambassador Mariam Katagum wishes to inform the public that the MSME Survival Fund Payroll Support Portal will be exceptionally reopened for states that have not met their quota.


‘’The portal will be opened from 27th January to 2nd February 2021.’’

‘’To date, the following states have met their quota and are consequently NOT ELIGIBLE to participate in the reopening exercise. The states are; Benue, Plateau, Bauchi, Kano, Kaduna and Rivers and the FCT.’’

In the statement, the Federal Government reminded the public of the following qualification requirements for participation;

  • Businesses must have CAC registration
  • Businesses must have a minimum of 10 and maximum of 50 staff
  • Business must be owned by Nigerians
  • Must have verifiable BVN
  • The Scheme provides for 45% female participation and 5% Special Needs participation.

While noting that registration for the scheme is free, the government advised the public to beware of fraudsters and should visit for further details.


What you should know

  • The N60 billion MSME Survival Fund and the N15 billion Guaranteed Offtake Scheme, which is the core of the N2.3 trillion stimulus package of the Nigerian Economic Sustainability Plan, was flagged off on September 21, 2021.
  • The 2 MSMEs initiatives were introduced by the Federal Government as part of its efforts to support businesses overcome challenges posed by the Covid-19 pandemic.
  • The MSMEs Survival Fund scheme is a conditional grant to support vulnerable micro and small enterprises in meeting their payroll obligations and safeguard jobs in the MSMEs sector.
  • The scheme is expected to save at least 1.3 million jobs across the country and specifically impact on over 35,000 individuals per state.


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