Independent market leader in intelligent customer engagement technology, Flytxt has embarked on a three-year leasing deal with MTN Group. Flytxt under the deal would automate the telecommunication giant’s inbound and outbound marketing across traditional and digital touch points of MTN’s entire network of more than 217 million subscribers.
Flytxt’s artificial intelligence-driven marketing automation products and services have been helping some of the world’s biggest companies realise the economic value of customer data.
Global businesses are harnessing Flytxt’s expertise in artificial intelligence, data analytics, and machine learning to understand the behaviour of their customers so that they can predict their needs and respond in real-time, creating relationships that are longer and deeper.
Having signed the deal with Flytxt, all MTN’s operations across Africa and the Middle East will be using Flytxt’s flagship product, NEON-dX to provide an improved, personalised service for MTN customers, resulting in higher product uptake and reduced customer churn.
NEON-dX packages analytics, artificial intelligence and marketing automation into one ‘out-of-the box’ solution for intelligent digital customer engagement. This enterprise-class software helps telecommunication companies to drive customer value management and generate measurable economic value faster and more efficiently.
More than 100 enterprises across a network of over 50 countries are now using NEON-dX to engage with more than 600 million people around the world.
Confirming the deal, Dr. Vinod Vasudevan, CEO of Flytxt said,
“NEON-dX will provide MTN Group with a unique competitive edge across its markets by allowing the firm to personalise engagement for each of their customers, resulting in an uplift in net revenue.
“Our relationship with the Group goes back to 2014 and this new agreement illustrates the value that our products and services have already brought to their business as well as the potential to boost revenue and cut churn even further.”
Recently, MTN Nigeria’s parent company, MTN Group Limited, was considering selling off its equities in one of Africa’s most dominant e-Commerce platforms, Jumia.
This was coming at a time when the South Africa-based telecoms operator was equally considering an initial public offering (IPO) on either the New York Stock Exchange or NASDAQ.
MTN Group currently holds the biggest (40%) stakes in Jumia which is arguably Africa’s biggest online retailer. The company has its presence in about 14 African countries, including Nigeria where it is in competition with Konga and other smaller e-commerce operators.