• Login
  • Register
Nairametrics
  • Home
  • Exclusives
    • Financial Analysis
    • Corporate Stories
    • Interviews
    • Investigations
    • Metrics
    • Economy
    • Nairalytics
  • Markets
    • Currencies
    • Cryptos
    • Commodities
    • Equities
      • Company Results
      • Dividends
      • Stock Market
    • Fixed Income
    • Market Views
    • Securities
  • Sectors
    • Agriculture
    • Aviation
    • Company News
    • Consumer Goods
    • Corporate Updates
    • Corporate deals
    • Corporate Press Releases
    • Energy
    • Entertainment
    • Financial Services
    • Health
    • Hospitality & Travel
    • Manufacturing
    • Real Estate and Construction
    • Renewables & Sustainability
    • Tech News
  • Business News
    • Budget
    • Public Debt
    • Funds Management
    • Tax
  • Financial Literacy
    • Career tips
    • Personal Finance
  • Lifestyle
    • Billionaire Watch
    • Profiles
  • Opinions
    • Blurb
    • Op-Eds
    • Research Analysis
  • Recapitalization
    • Access Holdings Offer
    • Fidelity Bank Offer
    • GTCO Offer
    • Zenith Bank Offer
  • Home
  • Exclusives
    • Financial Analysis
    • Corporate Stories
    • Interviews
    • Investigations
    • Metrics
    • Economy
    • Nairalytics
  • Markets
    • Currencies
    • Cryptos
    • Commodities
    • Equities
      • Company Results
      • Dividends
      • Stock Market
    • Fixed Income
    • Market Views
    • Securities
  • Sectors
    • Agriculture
    • Aviation
    • Company News
    • Consumer Goods
    • Corporate Updates
    • Corporate deals
    • Corporate Press Releases
    • Energy
    • Entertainment
    • Financial Services
    • Health
    • Hospitality & Travel
    • Manufacturing
    • Real Estate and Construction
    • Renewables & Sustainability
    • Tech News
  • Business News
    • Budget
    • Public Debt
    • Funds Management
    • Tax
  • Financial Literacy
    • Career tips
    • Personal Finance
  • Lifestyle
    • Billionaire Watch
    • Profiles
  • Opinions
    • Blurb
    • Op-Eds
    • Research Analysis
  • Recapitalization
    • Access Holdings Offer
    • Fidelity Bank Offer
    • GTCO Offer
    • Zenith Bank Offer
Nairametrics
No Result
View All Result
Home Financial Literacy Small Business

Meet FabWoman, a content & commerce brand for Africa’s millennial women

Chris Pemu by Chris Pemu
October 16, 2017
in Small Business
Meet FabWoman, a content & commerce brand for Africa’s millennial women

FabWoman Co-founders DayoOdubanjo(Left) & AnuOdubanjo(right)

Share on FacebookShare on TwitterShare on Linkedin

We are trying to fill a present gap with local content and discovery for millennial women.
According to FabWoman co-founders, Anu Odubanjo and Dayo Odubanjo, this is the purpose behind the creation of their recently launched content and commerce platform aimed at serving millennial women in Africa. These are women aged between 20 and 40.

The sisters have had considerable success and experience in the online media space with celebrity-focused website StarGist.com which they started in 2013. Dayo also founded fashion website, FashionPheeva.com, for which she won the 2017 ‘Fashion Blogger of The Year’.
Anu who serves as the creative director for FabWoman says they want to inspire millions of women to live better and more beautiful lives.

In her words: “We want to help millennial women be fabulous everyday with original mobile-first and social media driven content covering food, relationships, news, living and style.

FabWoman has raised an undisclosed amount in pre-seed funding from Iconway Ventures for people, content and marketing.
According to Dayo who leads the commerce side of the platform, starting with Nigeria we want to solve the problem of product and brand discovery for women. With topics ranging from buying human hair to Friday office wears, we will be helping our audience find great products at great prices and we will help advertisers and brands find those people looking for them.

RelatedStories

No Content Available

On what to expect in the next two years, they respond saying; “we don’t have the full picture yet but we will listen to our audience and partners and build the best brand and experience possible”.


Follow us for Breaking News and Market Intelligence.
Tags: Anu OdubamjoDayo OdubanjoFabwomanfashionpheeva.comIconway VenturesStargist
Chris Pemu

Chris Pemu

Christopher B. Pemu has a degree in Political Science from the University of Lagos. He joined Nairametrics in 2014 as News Editor and later as Managing Editor. He currently serves as the General Manager of Nairametrics. He takes pleasure in traveling, enjoys world politics and in sport, he loves watching football and tennis.

Related Posts

No Content Available
Next Post
CBN Gov Godiwn Emefiele

Kemi Adeosun reveals the reasons behind massive government borrowing

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Emple
nlng
first bank
Zenth Bank








DUNS

Recent News

  • Dealing Houses worry over CBN forbearance directive, reveals why the timing is inappropriate
  • Africa Re to celebrate retirement Of DMD/COO, Mr. Ken Aghoghovbia
  • Sovereign green bond offer records N91.42 billion, oversubscribed by 183% – DMO 

Follow us on social media:

Recent News

Dealing Houses worry over CBN forbearance directive, reveals why the timing is inappropriate

Dealing Houses worry over CBN forbearance directive, reveals why the timing is inappropriate

June 19, 2025
Africa Re to celebrate retirement Of DMD/COO, Mr. Ken Aghoghovbia

Africa Re to celebrate retirement Of DMD/COO, Mr. Ken Aghoghovbia

June 19, 2025
  • iOS App
  • Android App
  • Contact Us
  • Home
  • Markets
  • Sectors
  • Economy
  • Business News
  • Financial Literacy
  • Disclaimer
  • Ads Disclaimer
  • Copyright Infringement

© 2025 Nairametrics

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Social Media Auto Publish Powered By : XYZScripts.com
No Result
View All Result
  • Home
  • Exclusives
    • Financial Analysis
    • Corporate Stories
    • Interviews
    • Investigations
    • Metrics
    • Economy
    • Nairalytics
  • Markets
    • Currencies
    • Cryptos
    • Commodities
    • Equities
      • Company Results
      • Dividends
      • Stock Market
    • Fixed Income
    • Market Views
    • Securities
  • Sectors
    • Agriculture
    • Aviation
    • Company News
    • Consumer Goods
    • Corporate Updates
    • Corporate deals
    • Corporate Press Releases
    • Energy
    • Entertainment
    • Financial Services
    • Health
    • Hospitality & Travel
    • Manufacturing
    • Real Estate and Construction
    • Renewables & Sustainability
    • Tech News
  • Business News
    • Budget
    • Public Debt
    • Funds Management
    • Tax
  • Financial Literacy
    • Career tips
    • Personal Finance
  • Lifestyle
    • Billionaire Watch
    • Profiles
  • Opinions
    • Blurb
    • Op-Eds
    • Research Analysis
  • Recapitalization
    • Access Holdings Offer
    • Fidelity Bank Offer
    • GTCO Offer
    • Zenith Bank Offer
  • Login
  • Sign Up

© 2025 Nairametrics