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In a press release to investors and the general public, UK based Prudential Plc has announced the acquisition of a significant stake in Zenith Life insurance, a subsidiary of Zenith bank. Both parties have also begun a bancassurance relationship. Bancassurance is an arrangement whereby an insurance company sells its products through a bank’s branches.
What does Prudential gain ?

The insurance industry in Nigeria is vastly untapped as barely 3% of the country has subscribed to an insurance policy. Expanding to Nigeria is also a step forward in the company’s expansion in Africa as it has offices in Ghana, Kenya, Uganda and Zambia. Buying a stake in an already existing firm is cheaper than starting from scratch. The firm could eventually acquire the company in entirety in the near future.

How does Zenith Bank benefit ?

The bancassurance partnership is an additional source of income from the bank, and exposes it international partnerships. Shareholders also stand to benefit as the bank may decide to pay out earnings from the sale. In a notice sent to the Nigerian Stock Exchange (NSE) earlier today, the bank had hinted of a possible consideration of interim dividend.

Zenith Life Insurance is a subsidiary of Zenith bank which is one of the tier one banks in the country. Prudential is a British based financial services firm that was established in 1848. The company is listed on the London, New York, Hong Kong and Singapore stock exchanges.

Onome Ohwovoriole has a degree in Economics and Statistics from the University of Benin and prior to joining Nairametrics in December 2016 as Lead Analyst had stints in Publishing, Automobile Services, Entertainment and Leadership Training. He covers companies in the Nigerian corporate space, especially those listed on the Nigerian Stock Exchange (NSE). He also has a keen interest in new frontiers like Cryptocurrencies and Fintech. In his spare time, he loves to read books on finance, fiction as well as keep up with happenings in the world of international diplomacy. You can contact him via onome.ohwovoriole@nairametrics.com



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