Nairametrics| Popular toy store, Hamleys, has announced that it is set to open its first toy shop in Nigeria later this year. The store, which will be situated in Lagos, is going to be under a franchise agreement between Hamleys and Smartmark Limited.
The store will include thousands of quality approved toys and all of Hamleys iconic features, including opportunities for children to play, engaging store design, expertise in service and amazing toy demonstration.
“I am really looking forward to bringing the Hamleys magic to the children and families of Nigeria. Smartmark have extensive experience of international brands and retail in Nigeria and I am sure they will be successful and our stores well received. We are looking forward to supporting Smartmark’s team, as are our partners in the toy industry and those we work closely with on international relations at the Department of Industry.” Hamleys CEO, Gudjon Reynisson said during the announcement.
Mr Yakubu Gobir, Chairman of Smartmark Ltd said: “This is going to be the first real toy store in Nigeria. Smartmark are pioneers in new store launches in Nigeria and we are really excited about Hamleys and its unique experiential retailing. Nigeria represents one of the best growth opportunities to international brands on the African continent.”