Diamond Bank MD took it upon himself to advertise the bank’s mobile app in a move that surprised Nairametrics. The ad as you can see from the video below depicts Uzoma Dozie as a CEO who likes to do things by himself and never delegates. He uses the app to book his flight tickets for his wife, get movie tickets for his kids and books his favourite events for himself. It’s an ad surely meant for the middle class and high net worth individuals who should see the app as a useful tool for mundane financial transactions.
He then gets into his new Mercedes Benz S Class and remarks “who needs a PA”?
We love the Diamond Bank mobile App at Nairametrics and certainly we now see ourselves liking the car too. Who needs an S Class?
What do you think about the ad?
Micromanagement – a good idea?