The Financial Times report investors are getting very worried over the increasing lack of interest by the younger people in using the social network giant Facebook. The younger generation who made Facebook popular in the first place may just be getting tired of it and opting for several other social networking platforms who provide varying services that Facebook ironically provides as a composite platform.
Even in Nigeria, most of the early adopters of Facebook hardly engage in it opting for platforms such as Instagram (which Facebook owns), WhatsApp, Twitter etc. It is obvious that as people rely more on phones to browse the web they get easily distracted by social apps that paradoxically reduces their circle of users within the social networks. The problem for Facebook in all of this is that the lesser people use the more irrelevant it becomes to advertisers despite holding access to hundreds of millions of data. What is the use of knowing “everything about me” when you can’t monetize it.
For those who have FT subscription you can get the full article here or follow link below.