I’ve never been a fan of American Football until my recent visit to the US. My hosts took time to explain the dynamics of the game to me and I seemed quite impressed. However, what struck me the most was the huge commercial franchise the Super Bowl is. The pageantry, fanfare, suspense and huge expectation made me think the UEFA champions league was just a Street Carnival compared to a Concert that was the Super Bowl.
I don’t think I’ve ever seen a sport final where as much emphasis and expectation is placed on the game as it is on the half time show and more unexpectedly, the commercials. There is so much hype on the commercials I honestly was gutted when ESPN didn’t air any of it in this part of the world where I reside.
However, I got ecstatic when I saw a few on CNN and on the web today and boy was I impressed. Top amongst them was the start wars themed Volkswagen advert depicting a little kid who was trying to move objects with just a a wave of his hands. The kid tried with his doll, food, etc until he got his clean break when he suddenly started his Dad’s car by just waving his hands. How could this had happened I instinctively pondered? But suddenly the camera turned and there it was. His Dad standing beside his mum in the kitchen had started the car with his remote control. Off course, the kid didn’t know and as far as he was concerned he was the “force” (the title of the advert).
With commercials like this its no wonder Americans take the super bowl commercials so seriously. This was advertisement at it’s defining best you couldn’t help but give this a thumbs up. But no sooner was my awe short-lived as I thought how it would have been had it been a Nigerian advert?
I’m still thinking…………
– Posted using BlogPress from my iPad
Location:Bayo Olumide St,Lagos,Nigeria