Leading Nigerian online marketplace, Jumia, recently announced that American professional basketball star, Andre Iguodala, has joined its Board of Directors.

Part of Mr Iguodala’s core functions will entail promoting the company’s overall business concerns. He is expected to leverage his far-reaching influence as an NBA star, his connections/influence in the global technology space, as well as his appeal in Africa to endear jumia to all existing and potential customers.

Reacting to this development, an obviously excited Iguodala said he is very thrilled by the opportunity to be a part of Jumia, which he claimed is shaping the future of Africa’s digital technology.

“Because of my Nigerian heritage, Jumia’s use of technology to deliver innovative online services to consumers and improve the quality of everyday life in Africa is very important to me, I’m thrilled to be a part of this unique enterprise that is shaping the future of digital Africa”

Meanwhile, Jumia’s Co-Founders — Sacha Poignonnec and Jeremy Hodara — also reacted to this development. According to them, Mr Iguodala will bring along with his influence and worldwide appeal.

“Andre is a role model to many of us, and we are very proud to have him join Jumia and help us drive the company forward. We appreciate his commitment and passion for the tech industry and for Africa, and we can’t wait to collaborate and accelerate our impact on the continent. Finally, having Andre join our board sends the world the message that Africa has successful companies and great entrepreneurs, and that athletes can play a key role in contributing to their success.”

Andre Iguodala, whose parents are of Nigerian and American descents, is mostly known for his successful basketball career in America. But beyond basketball, he also has interests in such areas as technology and entrepreneurship.

Over the years, the 35-year-old has invested in over 40 companies through F9 Strategies, including GOAT, Zoom, HIMS, Lime, Walker & Co., Thrive Global, AllBirds, Casper, STANCE and Carta, to name a few.

He has also partnered with Bloomberg to create the annual Players Technology Summit, which convenes top executives and leaders in the technology, venture capital, and sports communities.

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