Coca-Cola Nigeria, a subsidiary of the Coca-Cola Company, has launched a new product to the Nigerian carbonated drink market in a bid to expand the footprint of the Limca brand within the country.
Coca-Cola Nigeria announced that the company has developed another variant among its established household fizzy drinks. The new variant called ‘Limca Cola’ is one of the numerous expansion activities by the company in Nigeria.
The carbonated drink company stated the Limca Cola has a unique cola taste that delivers refreshment to consumers on-the-go, adding that the introduction of the sparkling soft drink to the carbonated market in Nigeria affirms Coca-Cola Company’s commitment to innovatively refresh Nigerians.
The Franchise Marketing Manager, Coca-Cola Nigeria, Gbolahan Sanni while commenting on the new product, said the Limca Cola comes in PET bottles of 60cl, as well as in an affordable price of N100.
“We are excited about the introduction of Limca Cola to the Nigerian market. Limca Cola is a reaffirmation of our commitment to innovatively refreshing our consumers on-the-go with a good quality product, unique cola taste at an affordable price.”
The Limca range is also available in Lemon-Lime, Bitter Lemon and Soda Water variants.
Coca-Cola’s recent investment in Nigeria
Coca Cola company has completed its acquisition of Chi Limited. The company announced this in a notice posted on its website. President of its West African unit Peter Njojo had in September last year, stated that the acquisition would be completed in the first quarter of 2019.
In 2016, Coca Cola Company and Tropical General Investments Group (TGI Group) – the holding company of Chi Limited – had announced a binding agreement which saw Coca-Cola Company acquire an initial minority equity shareholding in Chi Limited with plans to increase ownership to 100 percent within three years, subject to regulatory approvals.
Effect of acquisition on Chi Limited’s management
Stakeholders of Chi Limited and their consumers have been assured of a continued high standard in the company’s products quality. Coca-Cola made the assurance after the takeover process was completed some days ago.
Njonjo clarified that Coca-Cola has no intention to apply a fundamental change, assuring that the quality would not be tampered with, while Coca-Cola will build on the company’s achievement with the existing system.