Twinpine, Africa’s premium mobile advertising platform recently celebrated its 7th year of operations in an event tagged “Driving intelligent connections to consumers in Africa” with its digital agency partners in Lagos.
The event drove conversations centred on the need for digital agencies to go beyond awareness and engagement to conversions and retention via the use of Adrenaline.
Speaking at the event, Dotun Ayangbile, Head, Ad Operations, Twinpine, noted that the digital agency’s role is to continually use Automation, Diversification, Attribution, and Personalization to unlock the highest possible value for their brands by driving intelligent connections to consumers.
In his words:
“All of this is enabled by data-driven marketing which is powered by these four pillars: Understanding the consumer’s journey; Applying multi-channel marketing; Personalizing each customer’s experience and Utilizing performance drivers (data, channel, ad formats & tools)”
Product Manager, Temitope Akinpelu revealed how Adrenaline, a Twinpine proprietary product can help agencies target consumers granularly with its over 75M+ audience reach.
Adrenaline enables mobile advertising on Web (local premium publishers, programmatic) & Non-web (SMS, USSD) mobile channels by leveraging unique audience/subscriber anonymised data for advertising.
The various targeting options that include Income level, Interest, Verified demographics, Data active users, Location (LGA, State & Regional levels) etc ensures precision in reaching target audience. Data enrichment, attributing offline-to-online via cookie sync, customer profiling & ability to generate lookalikes for optimal campaign performance makes Adrenaline a truly revolutionary technology.
There was also a live demo of the platform for attendees that demonstrated how the Adrenaline product platform works. Emmanuel Mang of WebCoupers Lagos won a box filled with exciting gifts during the quiz on the Adrenaline product platform.
Twinpine, a Terragon Group Company, is Africa’s premium mobile advertising network reaching millions of Africans on mobile devices via the mobile web. Twinpine helps brands and publishers run and manage tailored mobile advertising campaigns, enabling them to connect with the right audience, increase conversion rates and ultimately, make the most of Mobile.
Twinpine has delivered campaigns in several African countries including Nigeria, Kenya, South Africa, Ghana, Uganda, Zimbabwe, Zambia, among other countries.
