United States based Business Insider is launching a Sub Saharan African edition starting this January. According to a press release obtained by Nairametrics, the digital news brand will operate under the Pulse News Media Brand. Pulse is owned by Ringier Africa Digital Publishing.
Business Insider was purchased by Axel Springer for about $450 million in 2015. See press release below;
ZURICH, Switzerland, January 20, 2017/ — Ringier Africa Digital Publishing [RADP] (http://APO.af/cTwx96) further expands its news and media portfolio with the launch of Business Insider (www.BusinessInsider.com), the renowned digital news brand for the global business community, for Sub Saharan Africa. The digital edition leads with an exclusive interview with Tony Elumelu, who the newly launched editorial team for Business Insider Sub Saharan Africa met with at the World Economic Forum [WEF] in Davos. Elumelu, recognised as one of the continent’s most dynamic business leaders and philanthropists, is Chairman of the Board of Heirs Holdings, the United Bank for Africa and Transcorp, and is the founder of the Tony Elumelu Foundation. The lead interview will explore Mr. Elumelu’s personal insight into the current economic climate in Nigeria, the Government’s Forex policies and the important role entrepreneurialism plays on the continent.
Business Insider Sub Saharan Africa will be operated by RADP under its Pulse new media brand. It will cover business news, enterprise, finance, politics, and technology from across the continent and beyond. The digital outlet will debut on existing Pulse platforms, in West Africa on 23 January, with more to come soon. The Africa-focussed business title has secured an impressive roster of leading and authoritative African commentators, including Bright Simons, Ethel Cofie and Herman Chinery Hesse. In addition to business and lifestyle stories from the continent, Business Insider Sub Saharan Africa will feature news highlights from around the world.
Business Insider, which is part of the Axel Springer family, is the largest business news site in the US and one of the fastest-growing news brands in the world. The company pioneered a style of business coverage that offers the news its readers and viewers need to know in a format that is digital-native: real-time, social, and mobile. Collectively, the Business Insider network of sites reaches well over 100 million unique monthly visitors across all platforms. RADP and its Pulse brand is Africa’s leading Pan-African digital content publisher, which includes Men’s Health, and Women’s Health in West Africa.
Ringier Africa & Asia CEO, Robin Lingg says: “With the launch of Business Insider Sub Saharan Africa, we are giving African leaders a trustworthy, informed and reliable voice and platform. Africa is one of the world’s most buoyant and innovative emerging markets. Such a time in the continent’s history necessitates the savvy, sharp and analytical news commentary that is Business Insider’s hallmark. We are looking to make a significant impact in the continent’s business narrative by bringing smart, straightforward news to the African marketplace, with commentary from political heavyweights and African leaders & business innovators, whose collective insight will be instrumental in telling the African business story from inside.”
Ringier Africa GM, Leonard Stiegeler says: “RADP and Pulse have an unparalleled reputation for quality content in various fields across many digital and social platforms. We believe Business Insider will complement our coverage for our audience in Africa, whose reach now numbers in the millions. We are happy to add quality business journalism that faithfully reflects and records what’s happening within and outside the continent’s business sector”.
Said Henry Blodget, Global Editor-in-Chief and CEO of Business Insider: “We’re thrilled to launch our 15th version of Business Insider in Africa – an incredibly exciting and fast-growing market. Ringier has a deep understanding of the digital space and is the ideal partner to help us bring to Sub Saharan Africa Business Insider’s unique voice and attitude.”