[BRIEFS] Apple’s I watch is no hit…for now

One of the greatest companies in the world Apple, is having to be in an unfamiliar position of not delivering a hit product.

Apples’s launch of its Watch in April was its most significant product introduction since the iPad made its debut five years ago.

But, three months in, the response from analysts and consumers has been less than enthusiastic.

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With no sales figures from Apple to act as a guide, speculation about the Watch’s performance has run wild.

After mixed reviews  from the tech press and concerns that the Watch’s demonstration tables in Apple Stores have been relatively quiet compared with the iPad’s arrival, some analysts are already reining in their forecasts.

Andy Hargreaves, a Pacific Crest analyst, said in a recent note that while initial demand was “very strong”, analysis of online search query volume suggested consumer interest has since fallen “below the iPod”.

“Our confidence is declining, which suggests risk to our 2016 estimate of 24m [sales] is increasing,” he added.